Marketing Manager

Position Summary
The Marketing Manager leads the development and execution of ASCCP’s marketing and communications strategy. This role owns the marketing function end to end — setting strategy, managing campaigns, and overseeing brand and content. The ideal candidate is a strategic, hands‑on marketing professional with strong leadership, project management, and communication skills, and a passion for mission‑driven work in the medical
on‑profit space. While this is a strategic leadership role, the Marketing Manager is also expected to roll up their sleeves for day‑to‑day execution — writing, building campaigns, and managing content directly.

Key Responsibilities
Marketing Strategy & Leadership

Develop and lead ASCCP’s annual marketing and communications strategy, aligning campaigns with organizational goals, programs, events, products, and membership growth.

Set marketing priorities, timelines, and budgets; report on performance and ROI to the Chief Growth Officer.

Manage, mentor, and set priorities for direct reports and any contractors or agency partners (design, PR, digital).

Serve as the organization’s brand steward, ensuring consistent voice, identity, and messaging across all platforms and departments.

Campaigns, Content & Digital Presence

Oversee the planning, creation, execution, and analysis of integrated marketing campaigns across digital, print, and event-based platforms.

Direct the production and distribution of e‑newsletters, promotional emails, and website content, including oversight of the CMS in partnership with the Operations department.

Guide social media strategy across LinkedIn, Facebook, and Instagram; oversee content calendars and campaign messaging.

Partner with designers and vendors to produce branded digital and print assets (flyers, brochures, ads, web graphics).

Monitor analytics across channels, translate performance data into actionable insights, and adjust strategy accordingly.

Membership & Engagement Strategy

Lead marketing initiatives to support member recruitment, retention, onboarding, and renewals.

Develop messaging and campaigns that promote membership value and drive engagement.

Collaborate with the Membership Manager to analyze member survey feedback, driving improvements to member experience and shaping strategic direction.

Event Marketing

Own promotional strategy and execution for the ASCCP Annual Scientific Meeting and other educational initiatives.

Drive registration growth and revenue for the Annual Meeting and other educational events through targeted marketing campaigns, promotional pricing strategies, and performance tracking against registration and revenue goals.

Oversee event communications, signage, on‑site branding, and post‑event reporting.

Administrative & Cross‑Departmental Leadership

Manage the marketing budget, calendar, and reporting cadence.

Partner with other departments (education, membership, meetings) to ensure alignment on messaging and campaign goals.

Perform other duties as assigned to support ASCCP’s mission and strategic priorities.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred.

5+ years of progressive marketing experience, including supervisory or team‑lead experience, preferably within a membership‑based organization, medical society, or non‑profit environment.

Demonstrated success developing and executing multi‑channel marketing strategies and managing a marketing budget.

Excellent verbal and written communication skills with strong attention to detail.

Proficiency with email marketing platforms (e.g., Constant Contact), CMS (e.g., WordPress), social media tools, and analytics platforms.

Familiarity with graphic design tools such as Canva, Adobe Creative Suite, or similar is a plus.

Proven ability to manage multiple projects, deadlines, and stakeholders simultaneously, including direct reports and outside vendors.

A strategic, self‑starting leader with a collaborative mindset and a passion for mission‑driven work.

Preference given to candidates living within 90 minutes of the Washington DC metro area.

Experience working in a virtual environment.

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