Vertical Marketing Manager

What We Offer

Competitive salary and benefits
Flexible working hours
Professional onboarding and training options
Career coaching and development opportunities
Health benefits
401(k)
About the Role

Reporting to the Sr. Manager, Vertical Marketing, the Vertical Marketing Manager is responsible for developing and executing targeted growth strategies for North America. You will be the go‑to expert for North American industrial markets, driving commercial initiatives across functions that address unique customer needs.
The position is part of the North America Marketing team, located in Loveland, CO, and will be hybrid.
Daily Responsibilities

Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical‑specific opportunities.
Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub‑verticals such as power, semiconductor, food and beverage, and chemical markets.
Drive cross‑functional execution of commercial growth initiatives and sub‑vertical growth strategies.
Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
Work closely with North American sales teams to develop vertical‑specific strategies and tools for success.
Ensure that new and existing products address the most critical needs of customers in North America.
Track, measure, and analyze the performance of growth initiatives against established KPIs and use problem solving to adjust strategies as needed.
Build and maintain relationships with relevant industry organizations, associations, and influencers.
Essential Requirements

Bachelor’s degree required; MBA or advanced marketing degree preferred.
5+ years of progressive commercial experience in marketing/product management.
Demonstrated experience developing and executing growth or go‑to‑market strategies in a B2B environment.
Experience using market, customer, or performance data to identify opportunities and support decisions.
Proven ability to work cross‑functionally and lead through influence.
Nice to Have

Experience in an industrial or manufacturing environment.
Experience in water treatment or industrial water.
Compensation & Benefits

Compensation range: $135,000 – $145,000 USD per year, plus bonus pay. Comprehensive package includes paid time off, medical/dental/vision insurance, and 401(k). The position is eligible for hybrid work arrangement.
EEO and Disability Accommodation

Veralto is committed to equal opportunity and will provide reasonable accommodation for individuals with disabilities. Contact applyassistance@veralto.com for assistance.

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