Omni Channel Media Planner : 26-01978

Contract Type:

W2 Only
Duration:

12+ Months
Location:

Santa Clara, CA (Hybrid) and Remote is also an option
Pay Range:

$50 - $55 per hour
Primary Skills

Omni-Channel Media Planning (Expert)
Digital Media Campaign Management (Expert)
Account-Based Marketing (Advanced)
LinkedIn Campaign Manager & Programmatic (Advanced)
Campaign Analytics & Optimization (Advanced)
Job Summary

We are seeking an Omni Channel Media Planner to support the planning, orchestration, and execution of integrated B2B marketing campaigns across paid digital channels. The ideal candidate will have experience in media planning, campaign operations, ABM execution, budget management, and performance optimization. This role will work closely with creative teams, media agencies, and regional marketing stakeholders to ensure campaigns are launched on time, optimized for performance, and aligned with business objectives.
Key Responsibilities

Develop and execute omni-channel media plans across Paid Social, Programmatic, and Content Syndication.
Coordinate creative asset trafficking, campaign launches, and tracking implementation.
Build and manage ABM account lists and buying groups within LinkedIn Campaign Manager and DSP platforms.
Monitor campaign pacing, budgets, performance metrics, and optimization opportunities.
Maintain media flowcharts, campaign calendars, optimization logs, and campaign documentation.
Generate performance reports and provide recommendations based on campaign KPIs.
Collaborate with marketing, creative, analytics, and media partners to ensure successful campaign execution.
Must-have Skills

3–6 years of experience in Omni-Channel Media Planning, Digital Marketing, or Campaign Operations.
Strong experience with LinkedIn Campaign Manager, Paid Social, Programmatic Advertising, and Content Syndication.
Hands-on experience executing Account-Based Marketing (ABM) campaigns and audience segmentation.
Experience managing campaign budgets, media pacing, invoice reconciliation, and media flowcharts.
Strong understanding of campaign tracking, UTM creation, Salesforce, and Adobe Analytics.
Experience analyzing campaign metrics including CTR, CPL, CPM, MQLs, and ROAS.
Strong project management, stakeholder coordination, and communication skills.
Excellent analytical, organizational, and problem-solving abilities.
Nice-to-have Skills

Experience supporting B2B SaaS or enterprise technology marketing organizations.
Familiarity with Google Ads, Meta Ads, DSP platforms, and content syndication vendors.
Experience with A/B testing, campaign optimization, and marketing analytics.
Knowledge of marketing automation platforms and CRM systems.
Experience working in a fast-paced, cross-functional marketing environment.

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