Social Media Strategist

Overview
Chernoff Newman is a full-service integrated communications agency that helps brands connect with audiences through strategic marketing, public relations, digital media and creative storytelling. The Social Media Strategist plays a key role in developing and executing social media strategies that support broader communications and marketing objectives. This position oversees day-to-day management of client social channels, develops and maintains content calendars, creates engaging content, supports influencer marketing campaigns and provides strategic recommendations informed by platform trends and performance insights.

Responsibilities

Professional Service

Develop and execute social media strategies that align with client objectives and audience needs

Manage and oversee day-to-day activity across client social media channels

Develop and maintain social media content calendars across multiple client accounts

Create, write and publish high-quality social media content across multiple platforms

Collaborate with account, creative and media teams to develop integrated social campaigns and content initiatives

Quickly develop an understanding of a client’s industry, competitors, audience and social media landscape

Monitor social media conversations and engagement opportunities, responding and escalating as needed

Participate in influencer marketing campaigns, including influencer identification, outreach, relationship management and campaign execution

Track, analyze and report on social media performance, providing recommendations for optimization and future strategy

Stay informed on emerging platform features, trends and best practices to identify opportunities for clients

Agency Contribution

Contribute ideas during creative brainstorming sessions for existing clients and new business opportunities

Support agency new business efforts through social media expertise and recommendations

Collaborate effectively with cross-functional teams to ensure successful campaign execution

Lead by example and provide guidance and support to interns

Qualifications

Four or more years of relevant social media experience, preferably within an agency environment

Bachelor’s degree in communications, marketing, public relations or a related field

Experience managing multiple social media accounts across various platforms

Experience developing and managing content calendars across multiple clients and platforms

Strong understanding of social media strategy, content development and community management

Experience supporting influencer marketing campaigns and creator partnerships

Comprehensive knowledge of social media platforms, analytics and reporting tools

Excellent writing, editing and communication skills

Experience managing social media issues and responding to time-sensitive situations

Strong organizational, project management and time management skills

Critical thinking and problem-solving abilities

Ability to interpret performance data and translate insights into actionable recommendations

Collaborative mindset and ability to work effectively within a team environment

This is a hybrid position requiring team members to work from a Chernoff Newman office three days per week, with flexibility to work remotely up to two days per week. Candidates may be based in our Columbia, Charleston or Charlotte offices.

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