Director of Marketing, eCommerce & Digital

Director Of Digital Marketing & eCommerce

We are a fast-growing and innovative aftermarket parts provider supporting the retail petroleum and foodservice industries. We serve our customers by offering remanufactured, engineered, and resale products and solutions. Our growth strategy includes both organic efforts and growth through acquisition, and our culture is built upon these values: The Customer is Always Served, Continuous Improvement, Invest in Our Employees, Uncompromising Ethics, Trust, Passion.
Benefits include 100% employer paid medical and dental plans, vision insurance, 100% employer paid life insurance, annual bonus program, 401k matching, paid holidays, and paid time off.
Position summary: Freedom Electronics is seeking a strategic, data-driven Director of Digital Marketing & eCommerce to lead and expand the company's digital marketing initiatives, eCommerce growth strategy, customer acquisition efforts, and digital customer experience. Reporting directly to the CEO, this leadership role will oversee the company's digital ecosystem while driving revenue growth, brand visibility, customer engagement, and online conversion performance.
Essential duties & responsibilities include developing and executing the company's digital marketing and eCommerce growth strategy aligned with overall business objectives, driving online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives, overseeing website strategy, content structure, SEO initiatives, analytics, and ongoing improvements, leading digital advertising strategy across Google Ads, LinkedIn, Meta/Facebook, retargeting and display platforms, establishing KPIs and reporting dashboards to monitor eCommerce growth, conversion rates, traffic performance, campaign effectiveness, customer engagement, and presenting marketing performance updates and strategic recommendations to executive leadership.
Qualifications include a bachelor's degree in marketing, business, communications, or related field, 7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership roles, proven experience driving online revenue growth and digital customer engagement, strong understanding of eCommerce strategy, SEO and SEM, Google Analytics, paid media management, CRM and marketing automation systems, website CMS platforms, experience managing external agencies and digital vendors, strong analytical, leadership, communication, and project management skills, and experience in B2B, industrial, technology, electronics, manufacturing, or service-based industries preferred.