Director of Marketing, eCommerce & Digital

About the Company
We are a fast‑growing and innovative aftermarket parts provider supporting the retail petroleum and foodservice industries. We serve our customers by offering remanufactured, engineered, and resale products and solutions. Our growth strategy includes both organic efforts and growth through acquisition, and our culture is built upon these values:

The Customer is Always Served

Invest in Our Employees

Uncompromising Ethics

Trust

Passion

Continuous Improvement

Benefits

100% Employer Paid Medical and Dental plans

Vision insurance

100% Employer paid Life insurance

Annual Bonus Program

401k Matching

Paid holidays

Paid Time Off

Position Summary
Freedom Electronics is seeking a strategic, data‑driven Director of Digital Marketing & eCommerce to lead and expand the company’s digital marketing initiatives, eCommerce growth strategy, customer acquisition efforts, and digital customer experience. Reporting directly to the CEO, this leadership role will oversee the company’s digital ecosystem while driving revenue growth, brand visibility, customer engagement, and online conversion performance.

Freedom Electronics is seeking to expand a rapidly growing eCommerce channel representing approximately 30% of company revenue, and is investing in scalable digital growth strategies to support continued expansion. The Director will lead digital strategy, website performance, analytics, paid media, marketing automation, SEO, and online merchandising initiatives while managing outside agency and contractor relationships.

This role will also oversee a Marketing Communications Manager responsible for content creation, social media, trade shows, collateral development, and customer communications.

This is a hybrid role with approximately 75% remote flexibility; however, the candidate must be available to travel onsite as needed for leadership meetings, planning sessions, trade shows, video productions, and collaborative initiatives.

Essential Duties & Responsibilities

Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives

Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives

Lead the evolution of the company’s digital ecosystem including:

eCommerce platforms

Corporate websites

Customer portals

CRM and marketing automation systems

Email marketing platforms

Optimize digital customer experience, site usability, navigation, and conversion performance

Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns

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