Director of Marketing, eCommerce & Digital

Role
We are a fast-growing and innovative aftermarket parts provider supporting the retail petroleum and foodservice industries. We serve our customers by offering remanufactured, engineered, and resale products and solutions. Our growth strategy includes both organic efforts and growth through acquisition, and our culture is built upon these values.

The Customer is Always Served

Continuous Improvement

Invest in Our Employees

Uncompromising Ethics

Trust

Passion

Benefits

100% Employer Paid Medical and Dental plans

Vision insurance

100% Employer paid Life insurance

Annual Bonus Program

401k Matching

Paid holidays

Paid Time Off

Position Summary
Freedom Electronics is seeking a strategic, data-driven Director of Digital Marketing & eCommerce to lead and expand the company’s digital marketing initiatives, eCommerce growth strategy, customer acquisition efforts, and digital customer experience. Reporting directly to the CEO, this leadership role will oversee the company’s digital ecosystem while driving revenue growth, brand visibility, customer engagement, and online conversion performance. Freedom Electronics is seeking to expand a rapidly growing eCommerce channel representing approximately 30% of company revenue, and is investing in scalable digital growth strategies to support continued expansion. The Director will lead digital strategy, website performance, analytics, paid media, marketing automation, SEO, and online merchandising initiatives while managing outside agency and contractor relationships. This role will also oversee a Marketing Communications Manager responsible for content creation, social media, trade shows, collateral development, and customer communications. This is a hybrid role with approximately 75% remote flexibility; however, the candidate must be available to travel onsite as needed for leadership meetings, planning sessions, trade shows, video productions, and collaborative initiatives.

Essential Duties & Responsibilities

Digital Strategy & eCommerce Leadership

Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives

Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives

Lead the evolution of the company’s digital ecosystem including eCommerce platforms, corporate websites, customer portals, CRM and marketing automation systems, and email marketing platforms

Optimize digital customer experience, site usability, navigation, and conversion performance

Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns

Website & Platform Oversight

Oversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvements

Monitor website performance and user behavior using analytics and reporting tools

Partner with developers, agencies, and contractors on website enhancements and digital initiatives

Ensure all digital platforms are secure, scalable, brand-consistent, and optimized for performance

Paid Media & Demand Generation

Lead digital advertising strategy across Google Ads, LinkedIn, Meta/Facebook, retargeting and display platforms

Manage campaign budgets, ROI analysis, lead generation, and conversion tracking

Develop and execute integrated campaigns supporting sales growth and customer retention

Analytics & Performance Measurement

Establish KPIs and reporting dashboards to monitor eCommerce growth, conversion rates, traffic performance, campaign effectiveness, and customer engagement

Use data-driven insights to continuously improve marketing performance and customer experience

Present marketing performance updates and strategic recommendations to executive leadership

Leadership & Team Management

Direct and mentor the Marketing Communications Manager

Manage relationships with external agencies, freelancers, developers, and marketing vendors

Build scalable marketing processes and workflows that support continued company growth

Collaborate cross-functionally with sales, operations, engineering, customer service, and executive leadership teams

Brand & Strategic Marketing Support

Ensure consistent brand standards across all digital channels and customer touchpoints

Support long-term strategic marketing planning and business growth initiatives

Provide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field

7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership roles

Proven experience driving online revenue growth and digital customer engagement

Strong understanding of eCommerce strategy, SEO and SEM, Google Analytics, paid media management, CRM and marketing automation systems, and website CMS platforms

Experience managing external agencies and digital vendors

Strong analytical, leadership, communication, and project management skills

Experience in B2B, industrial, technology, electronics, manufacturing, or service-based industries preferred

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