Sr. Paid Search & Paid Social Strategist

Sr. Paid Search & Paid Social Strategist

Full-time

Compensation: USD 110,000 - USD 120,000 - yearly

Sia Experience is a full‑service creative agency. In the SiaX‑Creative business line we blend creative, CX, marketing and deep AI expertise to deliver growth‑focused solutions for our clients. By partnering with agencies known for standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—combining boutique speed and creativity with the reach of a global network.

At SiaX we are nimble, deeply collaborative, and known for delivering high‑impact work with lean teams. As strategic partners to our clients we focus on building brands and delivering growth for those aiming to break creative barriers and accelerate digital transformation.

About the Role
SiaX is looking for a Sr. Paid Search & Paid Social Strategist to lead the strategy and hands‑on execution of high‑performance paid media campaigns across search and social. You will own two connected ecosystems: paid search (Google Ads, Microsoft Ads, and app store environments) and paid social (Meta, TikTok, LinkedIn and other platforms). This is an execution‑focused role as much as a strategic one. You will be on the platforms daily, building, launching, and optimizing campaigns rather than overseeing them from a distance.

You will run advanced bidding, automation, audience strategy, and creative testing that drives client growth, and partner closely with Creative, Analytics and Account teams to keep campaigns evolving and tied to measurable business outcomes.

Your Impact

Lead the strategy and execution of paid media campaigns across paid search and paid social, aligning media investment with client business goals and full‑funnel performance.

Plan, build and manage integrated search and social media plans against growth forecasts to hit the goals and KPIs set with each client.

Build and manage campaigns directly in‑platform (keyword and audience segmentation, ad copy and creative rotation, and bid strategy) and run day‑to‑day optimization that maximizes efficiency and return on spend across both channels.

Work with Ad Tech and Product teams to implement smart bidding, feed‑based automation, and scripts on search, and to leverage native platform automation such as Meta Advantage+ and TikTok Smart Performance campaigns on social, scaling performance while reducing manual lift.

Partner with Creative to brief, test and iterate on ad creative at the pace paid social demands, treating creative as a primary performance lever and feeding winning concepts back into the testing cycle.

Own conversion tracking end to end, from implementing tags and events through troubleshooting, partnering with Analytics and Tech to protect data integrity across GA4, GTM, server‑side tracking, and platform pixels and APIs (Meta, TikTok, LinkedIn).

Serve as the primary voice for paid media performance, turning campaign data into clear, executive‑level narratives that connect metrics to business growth. Lead weekly client meetings and presentations, identify trends and performance drivers, and forecast opportunities.

Work alongside Creative, SEO, Analytics and Account teams so paid search and paid social reinforce each other and complement broader digital marketing efforts.

Stay ahead of algorithm updates, platform betas, and automation changes across Google, Microsoft, Meta, TikTok and LinkedIn to keep campaigns at the leading edge.

What Success Looks Like

Campaigns consistently meet or exceed the KPIs that matter most to each client (revenue, ROAS, CPA/CPL, lead volume, pipeline, CAC, app installs, reach and awareness) across both search and social.

Budget pacing, bidding, audience and targeting frameworks run smoothly and accurately at scale across every platform.

Conversion tracking and reporting deliver clear, actionable insight tied directly to business outcomes.

Creative testing is constant and structured, with winning concepts scaled quickly and fatigued ones retired before performance slips.

Search and social strategies keep evolving through structured testing, data analysis and platform innovation.

Clients and internal stakeholders see you as a trusted advisor who connects media performance to real business growth.

Documentation, testing roadmaps and optimization playbooks set repeatable best practices for the wider team.

Qualifications

5+ years of hands‑on experience managing paid search and paid social campaigns, ideally within an agency or performance marketing environment.

Deep platform expertise across Google Ads (Search, Display, YouTube), Microsoft Ads, and app ecosystems (Apple Search Ads, Google UAC) on the search side, and Meta, TikTok and LinkedIn on the social side, with Pinterest, Snapchat or Reddit a plus.

Strong command of keyword architecture, query mapping and bidding models on search, plus audience building, targeting and creative testing on social.

Proven experience managing multi‑million‑dollar media budgets with accountability for CPA, CAC, ROAS and ROI performance.

Proficiency with automation and campaign‑management tools such as SA360, Skai, Marin, Smartly.io or in‑house API‑based solutions, and with native platform automation such as Performance Max, Advantage+ and Smart Performance campaigns.

Advanced analytical skills, with the ability to translate campaign data into meaningful insights and business recommendations.

Hands‑on experience designing and running A/B tests across ad copy, creative, landing pages and bidding strategies.

Working knowledge of GA4, Adobe Analytics, Google Tag Manager, conversion APIs and server‑side tracking, attribution modeling and feed‑based automation.

Competitive Compensation

Annual base salary range at $110,000–$120,000 commensurate with experience and qualifications

Annual performance‑based discretionary bonus

Robust Health Coverage

3 medical plans

Dental and Vision

Life, AD&DD and other voluntary insurance

Tax‑Advantaged Accounts

401(k) matching 4% and 100% vested upon enrollment

Health Savings Account (HSA)

Flexible Spending Account (FSA)

Health, Dependent Care and Commuter benefits

Family Friendly Benefits

100% paid parental leave for all new parents with eligible tenure

Building Healthy Families program if enrolled through medical plan

Time Off to Recharge

Generous Paid Time Off (PTO) policy

Extras that Make Life Easier

College savings and student‑loan repayment assistance

Monthly cell phone stipend

Access to wellness programs at no cost if enrolled through medical plan, including:
Gym membership reimbursement

LiveHealth Online virtual care

Personalized support from a Well‑being Coach

Employee Assistance Program at no cost

Free confidential counseling and emotional support services

On‑demand access to Emotional Well‑being resources

Diversity, Equity, Inclusion & Belonging
At Sia we foster a diverse, equitable and inclusive culture where employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration or discipline, are based solely on performance, competence, conduct or business needs.

Office Workplace Guidelines
Sia is committed to a flexible workplace that supports client, business and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days per week. For consultants outside of our primary markets, we can offer more flexible in‑person requirements in accordance with your location.

Work Authorization & Sponsorship
At this time, Sia does not intend to sponsor employment for applicants requiring a visa in the United States (e.g., H1‑B, F‑1 (OPT), TN or other non‑immigrant statuses).

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