Associate Product Marketing Manager

Product Lifecycle Management
Product Sales and Profit budget achievement

Improve Brand/Product awareness to Sales and Marketing

Research and determine End User needs for assigned product lines

Develop and implement New Product Development of assigned product lines

New product commercialization through established Stage Gate process

Lead projects directing Technical, Global Supply Chain, Marketing and Sales

Product expense cost reduction

Analyze and lead SKU Rationalization of assigned products

Manage life cycle of assigned products and develop plans to minimize obsolescence

Develop short-term and long-term strategic planning

Coordinate efforts with production planning forecasting efforts

Execute plans and projects on-time and on-budget

Analyze competitors' products and new products/developments with category

Engage and execute necessary brand activations as directed, including working with Brand Team to assist in Website development, review and provide input on product brochures, sell sheets and in-store POP updates.

2. Financial Accountability
Prepare financial budgets for assigned products through costing analysis with the Finance leads

Monitor costs associated with Product/Brand

Help prepare demand forecasts, monitor customer/retailer P.O.S data and monitor changes in product costs, product mix, and recommend subsequent
eeded adjustments in pricing with Channel Marketing

Deliver product sales and profit within Product categories managed

3. Communication & Training
Lead the development and communicate training on all product lines and new products

Assist in Product Line Reviews with Customer Marketing

Assist Customer Marketing to develop New Product launch packages

Assist development of sales tools including training manuals, catalogs, price lists and brochures

JOB QUALIFICATIONS

EDUCATION
Required:
Bachelor's Degree in business or related field

KNOWLEDGE & EXPERIENCE
Required:
4+ years of prior experience in Marketing, Sales, Channel Management, Business and/or Product Development
Business experience with progressively more responsibility and a track record of results
Proficient in Microsoft Office products
Excellent written and verbal skills
Experience delivering presentations in a large setting
Experience in leading projects through project management tools
Operates under moderate supervision
Solid understanding of the General Marketing Mix, including Product, Place, Pricing, Promotion and Placement
Strong business acumen, strategic thinking and analytical skills.
Proven record of success working in a fast-paced environment

Preferred:

Experience marketing consumer goods that are sold through Home Centers or Mass Market retailers
Experience in the Coatings industry
Experience in a Consumer Products industry
Experience in working directly with end-users to uncover customer needs
Experience managing budgets, budgeting process and working with budgeting systems like Coupa
Past Product Management experience

Travel:
Required: 10%