Director, Influencer Marketing

Own and define Simon’s creator marketing vision, evolving from campaign-based influencer activations to an always-on, full-funnel creator ecosystem spanning awareness, consideration and conversion

Lead and manage agency and partner relationships, setting strategic direction, KPIs and accountability frameworks to ensure best-in-class execution and innovation

Build and scale ambassador program, prioritizing long‑term partnerships over one‑off activations

Develop and expand performance-driven creator strategies, including affiliate marketing, creator commerce, trackable links, promo codes and in‑center conversion tactics

Establish Simon as a leader in social‑first, culturally relevant storytelling, identifying trends, formats, and platform behaviors that can translate into viral, shareable content

Partner cross‑functionally with various teams to integrate creator marketing into enterprise campaigns and local center strategies

Create scalable frameworks for localized creator activation, empowering field teams to tap into regional creators while maintaining brand consistency

Oversee the content supply chain, ensuring influencer‑generated content is optimized, repurposed, and distributed across owned, paid and partner channels

Build and maintain a high‑value network of creators across tiers (nano to celebrity), with a focus on diversity, authenticity, and cultural relevance

Leverage data, social listening, and platform insights to inform strategy, optimize performance, and identify opportunities

Define measurement frameworks that connect creator activity to business outcomes

Manage budgets, forecasting, and investment allocation across campaigns, partners, and platforms

Serve as a thought leader internally, educating teams on emerging trends including UGC at scale, creator whitelisting, dark posting, AI‑enabled creator matching and social commerce

Requirements

8+ years of experience in influencer, creator or digital marketing

Proven track record of building and scaling creator marketing programs that drive both brand and performance outcomes

Deep expertise in the modern creator landscape, including platform dynamics (TikTok, Instagram, YouTube), algorithmic behavior and emerging trends

Experience leading agencies and cross‑functional teams

Strong understanding of creator monetization models, including affiliate, revenue share, paid partnerships and content licensing

Data‑driven mindset with experience in measurement tools and platforms (e.g., CreatorIQ, Tagger, Captiv8, Aspire, etc.)

Experience integrating influencer marketing into broader omnichannel and retail strategies

Exceptional communication and storytelling skills, with the ability to translate insights into compelling strategies

Highly collaborative, entrepreneurial and culturally curious mindset

Prior experience in retail, fashion, lifestyle, or consumer brands strongly preferred.

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