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Vice President of Sales

AC Lion Digital Executive Search · Washington, DC, USA · Remote ·

Job type:
Full Time

VP, Sales

Our client is a founder-led, fully distributed SaaS company providing an AI-powered platform for public relations and communications professionals, helping organizations monitor media coverage, manage brand reputation, and measure PR impact. The company has received industry recognition for its culture and product, and is growing sustainably with a strong, established customer base.
They're looking for a strategic, performance-oriented VP of Sales to build a more predictable, disciplined, high-performing sales engine

owning new business revenue across SMB, Mid-Market, Enterprise, and Strategic segments, leading a team of sales leaders, and partnering closely with the Chief Revenue Officer to raise performance standards across the org.
What You'll Do

Own new business revenue performance across all segments

pipeline, conversion, and quota attainment
Lead and develop a multi-layered sales organization, managing managers and their teams
Establish operational rigor across forecasting, pipeline management, and deal inspection
Partner with the CRO on strategy and performance expectations
Build sales strategies to improve win rates, deal velocity, and efficiency
Partner with Revenue Operations, Marketing, Product, and Customer Success on GTM alignment
Diagnose performance gaps and implement measurable improvement plans
Contribute as a senior leader to company-wide strategy
Success Metrics

Consistent attainment of new business revenue targets
Improved forecasting accuracy, reduced funnel variance
Increased win rates, more efficient sales cycles
Strong team performance, talent development, and retention
Clear GTM alignment and execution
Qualifications

15+ years leading sales teams, strong B2B SaaS background
Direct experience selling into PR, communications, or media intelligence buyers
Proven success leading multi-segment (including enterprise/strategic) sales orgs
Experience managing and developing sales leaders, not just ICs
Strong forecasting, pipeline, and performance-inspection expertise
Demonstrated ability to raise standards and manage through underperformance
CRM/sales analytics proficiency (e.g., Salesforce)
Strong executive presence; cross-functional influence
Alignment with a culture of customer devotion, resilience, transparency, and ownership
Travel & Team Engagement

Up to 10% travel for team collaboration, customer engagements, and company events, including an annual company offsite.
Compensation

On-target earnings: $400,000$450,000+ (base + variable + equity), depending on skills and experience. Geo-neutral pay approach within the US; competitive market-based pay bands elsewhere.
Benefits

Fully remote setup with home office stipend, internet/phone reimbursement, coworking membership
Geo-neutral, transparent pay with annual equity reviews, 401(k) match, equity opportunities
Comprehensive medical/dental/vision/disability/life insurance; 100% premium coverage on HDHP plans; HSA contributions; virtual care/EAP
Quarterly wellness stipend and wellness app subscription
4+ weeks PTO, paid sick/mental health days, 13 paid holidays, up to 16 weeks fully paid parental leave
Learning stipends, access to online learning platforms, leadership training, internal mobility pathways