Social Media Specialist

Social Media Specialist

We are seeking a creative and organized Social Media Specialist to join our team. The ideal candidate will develop and manage engaging content across Release's brands, grow our online presence, and help tell the stories that reflect our mission. This role combines content creation, audience engagement, and performance analysis to strengthen our digital presence and support key marketing initiatives.
At Release Recovery, we redefine recovery as a journey of growthnot what you give up, but what you gain, build, and create. We are committed to helping individuals thrive through compassionate, individualized care.
Joining our team means becoming part of a mission-driven organization where your work has a meaningful impact. If you're passionate about storytelling, digital marketing, and creating content that makes a difference, we'd love to hear from you.
Key Responsibilities

Social Media Strategy & Content
- Develop and execute social media strategies across Release's brands.
- Build and maintain content calendars and platform-specific campaigns.
- Create, publish, and repurpose engaging content, including graphics, videos, reels, podcasts, and other digital media.
- Identify trends and opportunities to expand reach and increase engagement.
- Ensure consistent brand messaging and voice across all platforms.
Community Engagement & Brand Growth
- Manage day-to-day social media activity, including audience engagement, comments, and direct messages.
- Support marketing initiatives, fundraising campaigns, educational programming, podcast promotion, speaking engagements, and company events.
- Coordinate photography, videography, and event coverage while maintaining an organized content library.
- Build relationships with online communities and strengthen audience engagement across all brands.
Analytics & Performance
- Monitor and analyze social media performance, including audience growth, engagement, reach, video performance, and campaign effectiveness.
- Prepare regular performance reports and provide recommendations to improve results.
- Utilize analytics and industry best practices to optimize content strategy and overall digital performance.