Brand and Content Manager

Brand and Content Manager

Brand & Content Manager Location: Woburn, MA Schedule: Monday-Friday 8AM-5PM Salary: $70,000-75,000
Summary: Kelly Services has partnered with a growing and innovative company in Woburn, MA to fill a Brand & Content Manager opening. We are seeking a creative, strategic, and results-driven professional to lead marketing initiatives across both Direct-to-Consumer (DTC) and Business-to-Business (B2B) channels. This role is crucial for building brand awareness, driving customer engagement, generating demand, and delivering measurable business results through integrated marketing programs. Apply today for immediate consideration!
Responsibilities:

Develop and execute multi-channel marketing strategies to support brand growth, customer acquisition, retention, and revenue goals.
Lead content creation and campaign execution across email, social media, web, SEO, digital advertising, webinars, video, and marketing collateral.
Manage and maintain brand consistency across all customer touchpoints.
Own content calendars, marketing campaigns, and promotional initiatives for both consumer and business audiences.
Manage CRM marketing programs, automations, audience segmentation, and campaign reporting.
Monitor and optimize SEO, paid search, social media, and digital advertising performance.
Collaborate with Sales, Customer Support, Ecommerce, Operations, and external vendors to execute marketing initiatives.
Manage industry partnerships, review platforms, events, trade shows, and sponsorship opportunities.
Analyze marketing performance and provide actionable insights to improve results and ROI.
Requirements:

3+ years of experience in brand marketing and content marketing for both DTC and B2B channels.
Prior experience working with Zoho, SparkPost, Trustpilot, Mautic, and Help Scout platforms.
Strong writing, communication, and project management skills.
Experience with digital marketing, email marketing, SEO, social media, CRM platforms, and analytics tools.
Ability to balance strategic planning with hands-on execution.
Data-driven mindset with a passion for creating exceptional customer experiences.