Principal Product Marketing Manager (Acrobat for Students)

The Opportunity

Adobe is seeking a Principal Product Marketing Manager to help scale Acrobat’s student business. This role will drive key pillars of the business from monetization and branding to end-to-end product experiences and go-to-market execution. You’ll lead critical workstreams while collaborating across an extended group, helping translate strategy into clear, high-impact execution.

Lead monetization strategy and execution

Define and evolve student packaging, pricing, and offer strategy across free and paid experiences

Partner alongside Growth and Lifecycle teams to build and optimize upgrade paths and conversion journeys

Support testing and scaling of student offers, including freemium entry points and paid SKUs

Drive branding and positioning for students

Help define and refine how Acrobat shows up for students globally

Translate product capabilities into clear, differentiated value propositions and messaging grounded in real student needs

Ensure consistency across messaging from campaign to product experience

Own full-cycle product marketing for key experiences

Lead PMM for core student experiences from concept through launch and iteration

Partner closely with Product to develop roadmap inputs, define use cases, and ensure strong product-market fit

Build clear narratives that connect features to meaningful user outcomes

Influence the product development plan and priorities

Bring the voice of the student into product decisions through insights, research, and market context

Influence roadmap prioritization, ensuring alignment with growth and monetization goals

Identify gaps and opportunities across the student journey and translate them into actionable product inputs

Guide outbound creative and campaign assets

Working with Outbound teams, drive development of high-quality and relevant creative assets across channels (web, paid media, social, partnerships)

Partner with Brand and Creative teams to bring campaigns to life in a way that resonates with students

Ensure creative reflects both product truth and student context

Guide benchmarks, measurement, and performance tracking

Partner with analytics and growth teams to define success metrics across acquisition, activation, engagement, and monetization

Provide ongoing guidance on performance tracking and reporting frameworks

Translate data into clear insights and actions to inform GTM and product decisions

What You Bring

10+ years of experience in Product Marketing or related roles

Proven ability to lead complex workstreams within a broader team environment

Experience influencing product roadmap and cross-functional priorities

Experience with monetization strategy, including pricing, packaging, and lifecycle conversion

Strong foundation in branding, positioning, and go-to-market execution

Experience partnering closely with Product on end-to-end product marketing

Track record of developing compelling creative and campaign assets

Comfort working with data and guiding critical metric frameworks to drive decisions

Clear, structured communicator with the ability to influence across teams

BA/BS Degree preferred OR 10+ years of experience OR equivalent practical experience

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 – $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $180,300 - $261,150.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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