Digital Director

We are seeking a strategic and innovative Digital Director to lead our digital marketing efforts and drive the growth of our online presence. The Digital Director will be responsible for developing and executing a comprehensive digital strategy, overseeing digital campaigns, and leading a team of digital professionals. The ideal candidate will have a deep understanding of digital marketing, exceptional leadership skills, and a proven track record of achieving impactful results in the digital landscape.

Responsibilities

Develop and articulate a forward‑looking digital strategy that aligns with our business goals and encompasses various digital channels, including social media, web, email, and more

Identify opportunities to leverage emerging technologies and trends to enhance our digital presence

Lead the planning, execution, and optimization of integrated digital marketing campaigns that drive traffic, engagement, conversions, and brand awareness

Collaborate with cross‑functional teams to ensure campaign alignment and consistency

Manage and mentor a team of digital professionals, providing guidance, feedback, and opportunities for professional development

Foster a collaborative and innovative team culture that encourages creativity and continuous improvement

Digital Performance Analysis

Monitor and analyze key digital metrics and KPIs to measure the effectiveness of campaigns and strategies

Use data insights to refine strategies, optimize campaigns, and demonstrate ROI to stakeholders

Website and Content Management

Oversee the development, maintenance, and optimization of our digital properties, including websites and landing pages

Ensure that digital content is engaging, relevant, and aligned with brand messaging

SEO and SEM Strategy

Develop and execute SEO and SEM strategies to improve organic search rankings, increase website traffic, and drive qualified leads

Stay updated on search engine algorithms and best practices

Identify and establish partnerships with digital platforms, influencers, and publishers to amplify our brand reach and engage target audiences

Budget Management

Manage the digital marketing budget, allocating resources effectively to maximize campaign impact and ROI

Stakeholder Communication

Collaborate with executive leadership and cross‑functional teams to provide updates on digital initiatives, performance, and future plans

Salary Range
$140,000 – $160,000

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus

10 years post‑college experience at a design firm, studio, or marketing firm

Proven experience as a Digital Director or in a senior digital marketing role

Strong understanding of digital marketing strategies, tactics, and channels, including SEO, SEM, social media, email marketing, and content marketing

Exceptional leadership skills with the ability to inspire and guide a digital team

Analytical mindset with the ability to interpret data and draw actionable insights

Proficiency in digital analytics tools and platforms

Strong project management skills, including the ability to manage multiple initiatives and teams

Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders

Strategic thinking with a focus on staying ahead of digital trends and emerging technologies

Work authorization/security clearance requirements
Eligible to work in the US with no sponsorship

Affirmative Action/EEO statement
That’s Nice, LLC is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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