Senior Paid Media Strategist

Combining strategic thinking with hands-on execution, the full-time Senior Integrated Paid Media Strategist will manage the complete media lifecycle across multiple accounts, developing audience-first strategies, executing campaigns, optimizing performance, and translating data into compelling business narratives, all while working remotely.
Key responsibilities

Develop insight-driven media strategies aligned with client objectives and budgets, translating audience research into integrated media recommendations
Execute media buys across major platforms, manage vendor relationships, and ensure campaigns launch accurately and on schedule
Monitor campaign performance, analyze KPIs, and make data-driven optimization recommendations to improve effectiveness

Required qualifications

5+ years of paid media experience with ownership of strategy, planning, buying, optimization, and reporting
Hands-on experience with Google Ads, Meta Ads Manager, and other major advertising platforms
Strong understanding of audience research, campaign measurement, and media analytics
Experience negotiating directly with media vendors and managing campaign budgets
Excellent presentation and client relationship skills