Category Strategy Manager (Streaming)

We are looking for a Category Strategy Manager for a top media & entertainment company hybrid out of their NYC offices!

Pay: $60.00-$66/hr based on experience

Responsibilities

The Category Strategy Manager supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical.

The Category Strategy Manager will work closely with cross‑functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients.

They will work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data‑driven solutions, automation, and audience‑based buying.

They will anticipate and create selling stories for category‑relevant properties and platforms within the Advertising portfolio and key business segment priorities.

They will be responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis.

Required Qualifications

5+ years of experience in advertising, media and/or marketing and in the given category preferred.

Media experience at an agency or client‑side or experience with a sales development/strategy role at a media company.

Multi‑platform media planning, buying, strategy and measurement with a strong background in addressable and data‑driven solutions.

Experience with working with R/F tools such as Nielsen Media Impact.

Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others.

Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.

Self‑starter who takes initiative and can navigate without constant direction.

Strong multitasking capabilities and the ability to work effectively in a fast‑paced environment of tight deadlines and constant change.

Team‑oriented, with experience working across a matrixed organization.

Excellent written, verbal and interpersonal communication skills.

Strong presentation skills, capable of presenting to internal and/or external partners.

If you meet the required qualifications and are interested in this role, please apply today.

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