Senior Account Executive

CUMULUS | Columbia, SC currently features four stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game – Home of Gamecock Sports; B106.7 WTCB-FM Adult Contemporary; KISS 103.1 WLXC Urban Adult Contemporary; and 98.5 WOMG Columbia’s Classic Hits.

The cluster of stations reaches thousands of listeners on a daily basis, and our digital platforms extend that reach even further—through streaming, social media, targeted display, SEO/SEM, and more.

Position Overview
CUMULUS MEDIA | Columbia, SC has an immediate opening for a full-time, experienced Senior Account Executive to join the Sales Team, assisting clients in the Columbia market.

The Senior Account Executive successfully manages relationships with dozens of local and regional businesses; protects and grows the revenue base; identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; and strategically plans and implements initiatives to meet personal, company, and corporate directives. The role recognizes that achieving budgeted revenue targets is the minimum expectation of performance.

The right individual will invest in personal professional development and maintain a strong understanding of technology, marketing, and the full suite of company products and services.

Key Responsibilities

Able to create and identify client business needs by gaining a deep understanding of their goals, objectives, and processes, as well as their external environment, including key market and consumer trends, to proactively develop customized marketing solutions that meet client objectives

Deliver and develop effective, informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for clients

Ability to negotiate and close business that drives revenue results and fosters long-term client relationships, regardless of medium or platform

Commitment to developing a proficient understanding of Cumulus Media assets and resources, with a desire to continuously learn and grow product knowledge to remain relevant and current with industry advertising opportunities

Represent the full suite of products and services as marketing solutions to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming

Ability to manage time effectively to optimize revenue opportunities, client interaction, implementation, and fulfillment of successful sales agreements; assist in the development of creative messaging across platforms

Excel at prospecting and aggressively seeking new clientele through networking, cold calling, canvassing, referrals, or other methods to maintain a full sales pipeline at all times

Follow all station and corporate procedures for preparing orders, resolving billing issues, and submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis

Collaborate, create, and capitalize on opportunities to best represent our brand while helping clients achieve success

Qualifications

3–5 years of successful outside sales experience required; media sales preferred

Bachelor’s degree in Business, Marketing, or a related field preferred

Proficient in Microsoft Office Suite, social networking platforms, and CRM tools

Excellent communication skills

Passion for developing new business relationships in an outside sales role

Enjoy presenting sales opportunities and post-sale successes to clients

Strong understanding of lead generation and ability to connect with viable prospects

Comprehension of sales metrics to build a sales funnel and maintain a consistent pipeline

Self-motivated with an entrepreneurial spirit

Positive, friendly, and collaborative

High energy and passion for sales

Flexible, creative, and curious

Digitally savvy

What We Offer

Focused, responsible, and collaborative work environment with the ability to ask “what if” and try innovative solutions

Medical, Dental & Vision insurance coverage

401(k) with company match

Paid vacation, sick, and holiday time off

Parental leave benefits, life insurance, disability insurance, wellness programs, and an employee referral bonus program

EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

#J-18808-Ljbffr