Director, Marketing and Sales Strategy

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

Adprime, Director,Marketing andSalesStrategy

Adprime, acquired by Newsweek in June 2025, is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.

Overview
Adprime isseekinga senior, commercially driven marketing leader to define and elevate our market positioning, directly influence revenue growth, and strengthen our presence across the digital advertising ecosystem.

You willoperateat the intersection of marketing, pre-sales, and client experience, owning howAdprimeis understood, valued, and selected by clients.

You will work closely with sales, leadership, and client teams to translateAdprime’sfirst party data, AI, and ad tech capabilities into clear, differentiated narratives that drive new business, accelerate deals, and deepen client relationships.

Core Responsibilities

Market Positioning and Narrative Ownership

Define and ownAdprime’spositioningin a competitive landscape that includes DSPs, SSPs, and ad exchanges

Translate complex capabilities such as first party data, AI,dynamictargeting, and supply and demand dynamics into clear and compelling messaging

Develop a consistent and differentiated narrative used across sales, clients, and external channels

Revenue Enablement and Pre-Sales Integration

Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies

Build and refine sales materials, case studies, and storytelling frameworks that improve win rates

Continuously iterate messaging based on deal feedback, objections, and client insights

Contribute directly to pipeline acceleration and revenue growth

Client Experience and Growth Support

Collaborate with client service teams to strengthen onboarding, communication, andlong-termengagement

Identifyopportunities to supportupselland cross sell through stronger positioning and storytelling

Translate performance into compelling client narratives and success stories

Industry Presence, PR, and Thought Leadership

Lead PR and external communication efforts to positionAdprimeas a credible voice in digital advertising

Build executive visibility through thought leadership, content, and industry engagement

Increase brand recognition and trust across agencies, brands, and partners

Social Media and Brand Amplification

Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume

PromoteAdprime’scapabilities, people, and client successes

Engage with industry conversations and amplify the company’s voice

Website and Brand Ecosystem

Own theAdprimewebsite as a core commercial asset

Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning

Maintain consistency across all brand touchpoints including decks, materials, and external communications

Word of Mouth and Market Influence

Develop strategies to drive referrals, client advocacy, and organic growth

Turnclients and partners into promoters ofAdprime’scapabilities

Leverage relationships across the advertising ecosystem to expand reach and credibility

Demand and Supply Alignment

Shape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partners

EnsureAdprime’svalue is clearly understood across demand and supply stakeholders

What This Role Is Not

Not a paid media buying or campaign execution role

Not focused on lead volume or performance marketing metrics

Not dependent on large marketing budgets to drive results

Qualifications

8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech

Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic

Proven ability to influence revenue through positioning, storytelling, and sales support

Experience working closely with sales and client facing teams

Exceptional communication and narrative building skills

Ability tooperateboth strategically and hands on in a lean environment

What Success Looks Like

Stronger and clearer market positioning forAdprime

Improved win rates and more effective sales conversations

Increased client retention and expansion

Higher quality inbound opportunities driven by credibility and brand presence

Consistent and compelling messaging across all channels and touchpoints

Why JoinAdprime
This role sits at the core ofAdprime’sgrowth. You will directly shape how the company is perceived in the market, influence revenue outcomes, and help define its position in the evolving digital advertising landscape.

Salary range:

Up to $150,000 commensurate with experience

Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.

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