Digital Marketing Consultant

First 6 months Onsite in Topeka KS, then Hybrid 4 days a week in office, 1 day a week in office in Topeka

Duration: Full-Time, Direct Placement

Must-haves

2–4 years of hands‑on experience managing paid digital campaigns

Direct experience with Meta Ads Manager and Google Ads (build, launch, optimize)

Proven ability to manage multiple campaigns (12–15+) simultaneously

Strong understanding of paid media strategy, audience targeting, creative testing, conversion tracking, and campaign optimization

Experience analyzing performance data and making data-driven optimizations

Ability to explain digital marketing strategy clearly to clients

Highly organized, analytical, and detail-oriented

Customer‑service mindset with ability to build trust with clients

Plusses

Experience with Google Analytics and Google Tag Manager

Familiarity with email marketing tools (e.g., Snappy Kraken)

Exposure to AI tools / automation workflows
Day‑to‑day
Insight Global is seeking a Digital Marketing Consultant who owns the full lifecycle of paid media campaigns across Meta and Google, including building, launching, managing, and optimizing campaigns to drive lead quality, conversions, and return on ad spend. They independently manage a portfolio of 12–15 campaigns, monitoring performance, pacing budgets, and continuously testing audiences, creative, and offers to improve outcomes. This role is highly client‑facing, requiring regular communication of campaign performance, insights, and strategic recommendations in a clear, consultative manner. They collaborate cross‑functionally with creative, sales, account management, and operations teams to ensure campaigns align with advisor goals, while also evaluating landing pages and providing CRO recommendations to improve conversion rates. In addition, they act as a senior resource on the team by mentoring junior members, sharing best practices, and ensuring campaigns follow compliance and industry guidelines.

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