Marketing Lead

Responsibilities

Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels

Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives

Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies

Contributes to thought leadership and builds consensus among partners

Adapts to and optimizes for a changing business environment

Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications

Coordinates and influences complex, multi-functional program teams

Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence

Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework

Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners

Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives

Acts as a point of contact with product and digital teams to coordinate strategy and development

Makes decisions to ensure the business programs/initiatives and customer expectations are being met

Requirements

5+ years of industry-relevant experience

Proven success in delivering direct response campaigns that are optimized based on in-market testing results

Experience in financial industry marketing

Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges

Innovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possible

Strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment

Experience leading strategic creative development that delivers business results

Ability to bring multiple stakeholders together to activate around a common vision and build consensus among partners

BONUS: Experience using SQL to create dynamic and personalized content; FinTech experience

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