Staff Writer

We are not looking for someone who just writes. We are looking for someone who can think, report, and tell stories that matter.

About Hello Mainland
About Mainland (Founded 2008) Mainland is not a traditional agency. We are a growth platform built for brands that need to win, not just show up. Since 2008, we’ve operated at the intersection of content, public relations, and digital, helping companies build momentum through a system we call the Conveyor Belt: create meaningful stories, amplify them through media, and convert that attention into real business outcomes. We work with ambitious brands, especially in franchising, that want more than activity. They want results. That means everything we do is tied to a clear definition of winning, measurable outputs, and consistent execution. We move fast. We expect accountability. And we care deeply about the work. We call it Give a Shit.

Description
Writer (Content + Editorial)
Mainland | Chicago (In-Office)

We are not looking for someone who just writes. We are looking for someone who can think, report, and tell stories that matter .

At Mainland, content is the engine. It drives PR, fuels digital, and influences real business decisions. That means every story needs to be clear, credible, and worth reading.

If you want to write high-volume, low-impact content, this is not the role.

What You’ll Do

Write and edit articles, profiles, and thought leadership content

Interview founders, executives, and operators to uncover real stories

Turn insights into content that can be amplified through media and digital

Work closely with PR and digital teams to align messaging and timing

Manage multiple deadlines across multiple clients

Bring ideas, not just execution

What Winning Looks Like

Clean, compelling writing that requires minimal revision

Strong interviews that lead to meaningful stories

Content that gets picked up, shared, and used across channels

Consistent output, delivered on time

Ability to connect the story to the bigger picture

Who You Are

You have 2–5 years of writing, journalism, or content experience

You are comfortable interviewing people and asking the right questions

You can write quickly without losing clarity or quality

You are curious and know how to find the story behind the surface

You take ownership of your work and your deadlines

You care about getting it right

What You’ll Be Writing About

Franchise brands and growth stories

Founders and operators

Business strategy and expansion

Industry trends and insights

Tools & Skills

Strong writing and editing fundamentals

Interviewing experience

Ability to manage multiple projects

Bonus: SEO/AiSEO understanding, AP style familiarity

Why Mainland
We are building a platform at the intersection of:

content

PR

digital

and AI-driven growth

We move fast, we expect a lot, and we care deeply about the work.

We call it “Give a Shit.”

Salary
$50,000 - $60,000 per year

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