Vice President – Global Marketing

Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans

Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations

Drive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversion

Strengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segments

Direct global marketing budget spend to maximize business impact and ROI

Oversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communications

Advance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operations

Use clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectiveness

Align global and regional marketing execution while enabling local market relevance

Partner with Product, Sales, and Engineering to translate strategy into focused execution

Requirements

12+ years of progressive marketing leadership experience, including global scope

Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)

Strong track record of driving demand generation, pipeline growth, and measurable business impact

Experience in B2B, industrial, test and measurement, or other complex technical environments preferred

Fluency in digital marketing, analytics, and modern marketing practices

Strong commercial acumen with the ability to align marketing strategy and budgets to revenue outcomes

Track record of building high-performing teams and developing organizational capability

Strong executive presence, communication skills, and leadership effectiveness

Willingness to travel as required to support global teams and business needs

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