Marketing and Communications Specialist

POSITION SPECIFICS
The marketing team embedded within Penn State Outreach is seeking a Marketing and Communications Specialist to execute integrated marketing efforts across Penn State Outreach and its affiliated units. This role focuses on implementing marketing tactics across a range of channels, including web, email, social media, digital advertising, and events.

KEY RESPONSIBILITIES

Execute and coordinate marketing and promotional tactics across print, digital, social media, public relations, and emerging channels in alignment with established marketing strategies and plans.

Implement tactical marketing plans for priority Outreach programs and events.

Coordinate and support the promotion of Outreach events throughout the year.

Serve as a primary contact for assigned Outreach-affiliated units and other Penn State partner marketing projects and events, ensuring timely execution of deliverables.

Develop creative briefs to guide the production of marketing materials and campaign assets.

Monitor campaign timelines and execution, providing regular status updates to stakeholders.

Collaborate with Outreach marketing leadership to support campaign planning and implementation.

Track budgets and schedules for assigned programs, events, and campaigns.

Partner with Outreach's social media manager to manage social media content creation for Outreach and its affiliated units.

Ensure all marketing activities comply with accessibility standards, brand guidelines, privacy policies, and contractual requirements.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRES CERTIFICATIONS
Bachelor's Degree; 1+ years of relevant experience; or an equivalent combination of education and experience accepted. Required certifications: None.

PREFERRED COMPETENCIES

Strong writing, editing, and verbal communication skills

High attention to detail

Experience with project management tools (e.g., Adobe Workfront or similar)

Knowledge of marketing tactics, content development (print and digital), and social media management

Familiarity with marketing analytics and related tools, including Google Analytics and social media (e.g., Meta) analytics

Ability to manage multiple projects and deadlines

Strong collaboration and interpersonal skills, with the ability to work independently

Proficiency with design tools such as Adobe Photoshop, Canva, or similar applications

Experience with Microsoft Office

Strong problem‑solving skills

Commitment to professional development and openness to feedback and mentorship

EVENT SUPPORT
This position requires occasional evening and weekend, on‑site support for Outreach events, including outdoor events. Responsibilities include but are not limited to capturing photography and content for social media and future promotions and as well as coordinating with other teams.

BACKGROUND CHECKS / CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $49,188.00 – $71,340.00.

Penn State provides a competitive benefits package for full‑time employees designed to support both personal and professional well‑being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.

EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814‑865‑1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

EEO STATEMENT
Equity, Diversity, Inclusion & Accessibility

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