Creative Services Manager

Overview
The

Creative Services Manager

is responsible for the design, development and execution of marketing campaigns and branded materials for a growing international retailer. As the creative lead supporting multiple brands, you will oversee day-to-day marketing activities and direct a creative team to ensure campaigns and materials meet brand standards and deliver on production/delivery expectations. This position reports directly to the Vice President of Marketing.

Responsibilities

Manage and maintain brand identities across multiple jewelry and watch brands, ensuring consistent execution while adapting messaging, creative assets and designs to meet the needs of each brand

Direct a creative team on the design and development of engaging marketing communications and sales support materials that comply with brand guidelines

Work closely with Merchandising and Brand teams to deliver seasonal GTM (Go-to-Market) plans introducing new items, packages, promotions, collateral, training and sales tools to our retail managers, sales staff and strategic business partners

Create and oversee project management and trafficking processes, including managing workflow, priorities, timelines and resource allocation

Evaluate and implement emerging marketing technologies, AI tools, workflow automation platforms and data-driven processes to improve efficiency, accelerate production and enhance campaign performance

Direct and coordinate advertising, PR, social media, outreach and marketing events

Oversee the management and distribution of branded content (ie. imagery, video, assets) through a centralized asset management system

Develop engaging and effective marketing communications and materials for multiple touchpoints: POS, print, outdoor, web, digital, social, mobile, email, etc.

Support Regional Managers in the planning and execution of marketing events by coordinating creative assets, communications, training and production of materials

Develop relationships with regional and store managers, understand their needs and provide the tools, services and support needed to increase their business

Work closely with regional marketing teams to analyze marketing performance and recommend creative enhancements for increased engagement and conversion

Provide regular updates on plan activity, progress, challenges, budget status and recommendations for improvement

Manage relationships with external agencies, creative freelancers, production partners and print vendors to ensure quality, consistency and cost efficiency

Qualifications

5-7 years of creative services experience, preferably within the luxury goods category, supporting a consumer brand in a retail environment

3+ years managing creative, production and/or marketing support teams

GTM (Go-to-Market) and project management expertise including plan creation and time/resource management

Experience directly managing a team of designers, marketing ops and production team members

Experience transforming repeatable marketing tasks into consistent, documented processes

Experience, and examples of, utilizing technology to improve marketing activities

Strong business acumen and exceptional problem-solving skills

Outstanding communications skills including experience working with cross-functional teams, performance reporting and communicating with senior management

Results-oriented and able to thrive in a dynamic, fast-paced work environment

Strong organizational skills, detail-oriented and self-directed

Ability to meet deadlines and manage multiple projects simultaneously

Ability to react to directional changes quickly and positively

Advanced computer and analytical skills, including knowledge of various graphics design programs, project management software, marketing platforms and Business Intelligence

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