Allergan Digital Consultant (ADC)

Overview

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Allergan Aesthetics, an AbbVie company, develops, manufactures, and markets a portfolio of leading aesthetics brands and products. Our goal is to provide innovation, education, exceptional service, and a commitment to excellence with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
If you live and breathe all things Digital, then we want to talk to you! Allergan Aesthetics is on a mission to transform the medical aesthetics business. We market iconic brands including Botox, Juvéderm, CoolSculpting, and others. This role offers an opportunity to join a team focused on cutting edge digital marketing, data science, and industry disruption. The Digital Consultant is responsible for growing Allergan’s Medical aesthetic business by delivering digital marketing consultative support to key Allergan Medical customers. This is a highly visible role within the sales management team with the goal of appropriately promoting and protecting Allergan’s leadership in the aesthetic market space.

This person will be responsible for creating world-class digital marketing strategies and action plans for Allergan’s key accounts to support paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.

Oversee the development of end-to-end performance reporting capabilities, highlighting campaign efficacy and identifying opportunities to drive strong revenue growth of cash-based products (BOTOX Cosmetic, JUVÉDERM Dermal Fillers, Skin Medica, CoolSculpting, KYBELLA, NATRELLE Aesthetic Breast Implants).

Responsibilities

Work with Allergan’s top accounts to utilize digital marketing strategies and tactics to generate leads and nurture them through to purchase.

Educate accounts and internal stakeholders on the importance of various digital touchpoints in the customer journey.

Build relationships with stakeholders to gain buy-in for Allergan product campaigns at the practice level.

Lead in-market and online training courses to position accounts to leverage digital marketing channels for growth.

Collaborate with Sales in customer targeting, developing strategic digital marketing plans that incorporate consulting services and corporate initiatives.

Develop and manage company digital marketing programs; oversee research, analysis, and monitoring of financial, technological, and demographic factors to capitalize on market opportunities with key accounts.

Identify needs and opportunities for key accounts and deliver digital marketing enhancement programs based on objectives.

Act as subject matter expert on best practices for digital marketing capabilities; advise on process and technical execution.

Prepare pre-call objectives and ensure timely communication and follow-up with customers.

Demonstrate leadership in the account selling process and provide long-term competitive advantage.

Identify opportunities to present at local, regional, and national conferences and society meetings.

Oversee digital operations and propose solutions to operational issues.

Job Qualifications

Hands-on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.

Deep understanding of Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, WordPress CMS, marketing automation tools, and technical SEO tools.

Ability to juggle dozens of accounts and projects; committed to getting the job done.

Comfortable in a large corporate setting requiring clear communication.

Ability to distill complex information into simple, understandable content for a matrix organization.

Ability to break large projects into smaller deliverables and prioritize a high volume of work.

Proactively seeks opportunities to drive process change and innovation.

Excellent communication, presentation, and material preparation skills.

Proven track record of personal success and ambitious initiatives.

Passion for building, bringing to market, and scaling digital products and services.

Ideal Candidate Skills/Qualifications

Bachelor’s Degree; Master’s preferred

7+ years experience in Digital Marketing

Willingness to travel 25% of the time

Agency experience preferred; B2C experience preferred

Experience working in a corporate environment a plus; sales experience a plus

Knowledge of the Medical Aesthetic space a plus

Additional Information

Applicable to locations with pay disclosure requirements; compensation ranges are base pay ranges and may vary by location and other factors.

Comprehensive benefits including PTO, medical/dental/vision, and 401(k) for eligible employees.

Eligible for short-term and long-term incentive programs.

Note: Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html and reasonable accommodations information at https://www.abbvie.com/join-us/reasonable-accommodations.html

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales
Industries: Internet News

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St Louis, MO shows salary range: $106,500.00-$202,500.00

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