Marketing & CSP Manager EMEE - Exports

Scope

Marketing & CSP Manager EMEE - Exports

Reports to

Marketing & CSP Lead EMEE

Location

Athens, Greece (approximately 20% travel)

Job Purpose

The job holder supports the development and execution of the category and brand strategy for the Ice Cream (IC) category within a defined set of EMEE markets. The role is responsible for adapting the national category and brand strategy to the specific needs, dynamics, and opportunities of these assigned markets and for executing integrated brand marketing plans that deliver the short‑term financial and market performance objectives. The job holder collaborates closely with the central EMEE Marketing team, local Customer Business Development teams, Customer Operations, and Finance to co‑develop and implement market‑specific category strategies, brand plans, channel priorities, and customer initiatives. The role ensures that the central strategy is effectively localized, operationalized, and brought to life in a way that maximizes growth in the assigned markets.

Key Responsibilities

Lead annual Integrated Business Planning process (IBP) together with the Customer Business Development Lead

Execute the annual Marketing Plan, as defined in the IBP: a) Develop and execute launch / re‑launch plans; b) Plan & co‑ordinate the implementation of initiatives (e.g. packaging artworks, media)

Deploy strategically aligned commercial plan in market (sell‑out, channel, brand strategy) together with Customer Business Development Lead; execute, evaluate & propose corrective actions (e.g. protect stock level, penetrate more into a customer, roll‑out an exclusivity)

Implementation of a proper product, price, place & promotion mix to achieve market and financial objectives; manage portfolio 5S (Smart pricing, Smart mix, Smart product platforms, Smart sourcing, Smart buying and partnering) programs and network/Supply Chain discussions

Participate in the monthly Sales & Operations Process (S&OP) and adjust forecast proposing actions in response to changing conditions and priorities

Lead Destination portfolio process for the respective market and responsible for AWs update (BLUE)

P&L ownership and together with CBD team report weekly top‑line performance; together with CBD & SC, propose actions for obsoletes management on a monthly basis, organizing activities with stock with short SL

Cascade channel, segment, COTC guidelines to distributors; ensuring proper execution (DAVE model)

Together with the distributor align on POSM, visibility & instore activations

Conduct deep dives in channel and market reviews (frequently visiting also the customers, stores, etc.)

Budget owner (e.g. Trade promo, Media budget); manage the review and actions of the monthly forecasting outputs

Track total category/channel business performance; ensuring data‑driven decision making

Capitalize ICNow trend and improve our penetration on the channel

Represent EMEE cluster in a specific platform in EE & EU central team forums

What You Need To Succeed

Bachelor’s degree in marketing, Business Administration, Economics, or Communications

Master’s degree in marketing or an MBA considered as a plus

2-3 years of experience in marketing with similar responsibilities

Extensive experience in media management (both traditional and digital), consumer and shopper activation campaigns, and product development

Proficiency in both Greek and English

Key Skills

Analytical & Strategic Skills

Communication Skills

Negotiation Skills

Critical Thinking

Financial understanding / P&L management

Business ownership with self‑drive to deliver results

Strong understanding of market, shoppers, and retail environment

International Mindset

Strong problem‑solving skills

Collaboration Skills

Key Interfaces

Marketing EE Team

CBD Team (Distributors/Customer Activation/Field Sales, etc.)

Customer Operations (Planning/Customer Service, etc.)

Finance Team

External Agencies

Additional Information
The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. We encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, and Māori and Pacific Peoples.

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