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Head of Owned Media & Personalization (Hybrid)

Belk · Charlotte, NC, USA ·

Job type:
Full Time

Belk seeks a senior leader to own Belk's owned media ecosystem across Website, Email, SMS, Push, Homepage Personalization, and Lifecycle Marketing. Drive engagement, retention, revenue and CLV through a coordinated strategy aligned with Marketing, Loyalty, Merchandising, Analytics, and Technology teams.
Lead channel performance, test-and-learn culture, subscriber growth, personalization, and cross-channel optimization.

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