Director Sales & Marketing OEM - Frieden Saugatuck Resort

We are seeking an experienced and strategic Director of Sales & Marketing to lead the commercial strategy for a full-service hotel. This is an exciting opportunity for a proven hotel sales leader who knows how to build strong client relationships, identify new business opportunities, inspire a sales team, and drive top-line revenue performance.

In this role, you will partner closely with property leadership, ownership, brand resources, and marketing teams to create and execute sales strategies that grow market share, strengthen account performance, and position the hotel for continued success.

What You’ll Do

Lead the hotel’s sales, marketing, advertising, public relations, and revenue-driving strategies.

Drive performance across group, transient, catering, event, food and beverage, and meeting room revenue opportunities.

Build and grow key client relationships through proactive sales efforts, site tours, account development, and strategic follow-up.

Analyze market trends, account production, competitive activity, and revenue opportunities to guide smart sales deployment.

Coach, develop, and motivate a high-performing sales team while supporting a strong sales culture throughout the hotel.

Represent the hotel in the local business community and industry networks to create visibility and generate new opportunities.

Partner with internal marketing, brand, and field teams to align campaigns, promotions, and sales initiatives.

What We’re Looking For

Progressive hotel sales experience, ideally within a full-service hotel environment.

Corporate, group, and events sales experience is highly preferred.

A strong track record of driving revenue, growing accounts, and identifying new business opportunities.

Confident communication, negotiation, and relationship-building skills.

Ability to lead, coach, and motivate a team while creating accountability and momentum.

Strong understanding of hotel sales, marketing, revenue strategy, budgeting, forecasting, and market positioning.

Excellent organization, follow-through, and the ability to manage multiple priorities in a fast-paced environment.

Valid driver’s license required in the applicable state.

Why Join Us

Lead commercial strategy for a full-service hotel with meaningful visibility and impact.

Partner with property leadership, ownership, brand teams, and marketing resources to shape the hotel’s continued growth.

Build and develop a strong sales culture focused on relationships, accountability, and results.

Join a dynamic hospitality environment where strategic thinking, proactive sales leadership, and team development are valued.

If you are a hospitality sales leader who is energized by strategy, relationships, team development, and revenue growth, this could be a great next step in your career.

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