The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 159‑year legacy. With seven Pulitzer Prizes and numerous other accolades, we stand as a beacon of journalistic excellence in Minnesota.
Our mission is to build a better Minnesota by connecting us with the people, ideas, and stories that strengthen our communities.
The Audience & Growth Analytics Director at our headquarters in Minneapolis, MN will be responsible for newsroom audience insights and will be a key partner to editors, newsroom, and business leaders. The role translates data into actionable insights that inform coverage, distribution, and audience strategy. The candidate will build and execute analysis capabilities using our data warehouse (Snowflake) and BI platform (Domo), and will develop reporting and insight frameworks that guide newsroom strategy and decisions.
Responsibilities
- Create dashboards and provide insights on audience behavior, content performance, reader needs, and funnel performance.
- Perform data analysis to guide newsroom strategy by providing insights and framing key industry questions for the newsroom and business teams.
- Provide actionable recommendations on opportunities to improve reach, engagement, subscription performance, and loyalty.
- Translate complex data into clear, compelling stories for stakeholders to drive alignment and action.
- Proactively monitor key business metrics and trends; provide appropriate awareness and intervention strategies to help ensure business goals are achieved.
- Respond to ad‑hoc analysis requests with clear, accurate, and business‑relevant insights.
- Standardize reporting processes and help foster a data‑driven culture through scalable analytics practices.
- Ensure data models and pipelines are reliable, efficient, well‑documented, and aligned with business needs.
Qualifications
- Bachelor’s degree in business, data science, or related field and a minimum of 10 years of experience in data analytics, business intelligence, data engineering or related field.
- Extensive technical experience using GA4, GTM, Domo, and Snowflake.
- Expertise in SQL and experience with database technologies (e.g., PostgreSQL, MySQL, Redshift).
- Experience performing data analysis using Python and various Python libraries; demonstrated ability to read and extract data transformation processes using Python.
- Proficiency in modeling and preparing data for analysis.
- Problem‑solving skills with the ability to understand business problems and communicate findings across teams.
- Ability to derive meaningful trends from complex datasets, providing teams with actionable insights.
- Strong presentation skills with proven ability to translate nuanced data into clear, compelling narratives for non‑technical audiences.
- Proven ability to lead and mentor individuals and teams.
- Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status.
Compensation Range
The compensation range for this position is $175,000 – $190,000 per year. Compensation will depend on several factors, including a candidate’s qualifications, skills, competencies, and experience, and may fall outside of the range shown.
Benefits
The Minnesota Star Tribune offers a competitive total rewards package, including a 401(k) match, healthcare coverage—medical, dental, and vision—life and disability insurance, paid time off, and a broad range of other benefits.
- Modern downtown office with a free fitness center, collaborative center, golf simulator, and a rooftop patio.
- Comprehensive benefits: commuting subsidy, medical, dental, and vision insurance.
- Wellness and work‑life balance: participation in the wellness program with financial incentives, generous paid time off, flexible holidays, one volunteer day, and two wellness days.
- Financial and family support: 401(k) with company match, paid parental and caregiving leave, hybrid work arrangements, and tuition reimbursement.
- Additional perks: employee assistance program, pet insurance, flexible spending accounts, and health savings accounts.
Physical Demands
The physical demands described here are representative of those that are required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is often required to remain in a stationary position (i.e., standing, sitting, or both) approximately 90 %; move short distances approximately 5 %; lift, carry, push, pull items weighing up to 5 lbs approximately 5 %.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee will work in a typical office environment. This role routinely uses standard office equipment such as computers, keyboards, mouse, photocopiers, and filing cabinets. Specific vision abilities required by this job include close vision and distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. The office environment will have normal lighting and climate control tolerances. Work-from-home office environment may differ from the physical offices in Minneapolis, MN.
Disclaimer
The duties and responsibilities of this position and this job description are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice based on business needs.
Equal Opportunity Employer
Even if you don't meet every single requirement for this role, we encourage you to apply. We are dedicated to building a diverse and inclusive workplace and welcome applicants from all backgrounds.
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