Vice President, Marketing

Description
The VP of Marketing leads global brand strategy, demand generation, and integrated marketing execution for a luxury medical‑grade skincare brand operating across two channels: direct‑to‑consumer and a professional network of spas, medical aesthetics practices, and international distributors.

This role has full ownership of the marketing function, with a team spanning Brand, Digital, Trade, Education, and Creative. The VP serves as the senior marketing voice in cross‑functional leadership and is responsible for both long‑range brand positioning and day‑to‑day execution decisions.

Key Details

Where You’ll Work: This position is ideally based in the greater Seattle area with a hybrid schedule. Candidates located elsewhere on the West Coast will also be considered, provided they are available during standard Pacific Time business hours and able to travel on‑site periodically to support team collaboration, meetings, and other business needs.

Your Hours: Full‑Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion.

Physical Demands: This role is primarily sedentary, performed in an office or remote work environment. It requires the ability to sit for extended periods, use a computer and standard office equipment.

Travel Expectations: Up to 25% travel may be required, both domestic and international. Travel expectations may evolve as the role and business needs develop.

Compensation: $170,000 - $180,000 annual plus annual bonus potential

Key Responsibilities Of The VP Of Marketing
Strategic Marketing Leadership & Execution

Own the marketing P&L — develop the annual budget, allocate spend against strategic priorities, track return on investment by channel and program, and make reallocation decisions when performance warrants

Serve as a member of the senior leadership team — contributing to company‑level strategy, participating in annual operating plan development, and representing marketing’s role in commercial outcomes

Present marketing performance and strategic plans to the CEO and executive team; translate marketing activity into business language tied to revenue, margin, and growth

Lead the annual marketing planning process: set the calendar, drive alignment across functions, and produce a plan that connects brand investment to commercial targets

Represent HydroPeptide externally with key retail partners, distributors, and industry forums as a senior brand spokesperson when appropriate

Brand Strategy & Creative

Own HydroPeptide's brand positioning — defining how the brand shows up for consumer and professional audiences and maintaining that distinction across all channels and touchpoints

Set annual brand and campaign priorities; approve creative direction and ensure output meets the standard the brand requires

Oversee paid media strategy under Brand & Digital — ensuring paid investment is allocated in service of both brand‑building and performance goals

Track brand health metrics (share of voice, sentiment, consideration) and hold them as leadership‑level KPIs alongside revenue measures

E-Commerce & Retention

Set DTC and wholesale revenue and retention targets in partnership with the Director of E‑Commerce & Retention; hold the function accountable to conversion, repeat purchase, and lifetime value outcomes

Ensure lifecycle marketing — welcome, replenishment, win‑back, and loyalty programs — is operating as a disciplined retention engine, not a batch‑and‑blast function

Own HydroPeptide digital experiences from a marketing perspective: ensure merchandising, content, and UX decisions are made with conversion and retention intent

Ensure platforms, partners, and technology solutions are being intentionally selected, strategically developed, and used to their strategic potential

Trade & Channel Marketing

Own go‑to‑market strategy and growth strategy for the professional channel

Set sell‑through, account acquisition, and retention targets in partnership with Sales

Lead trade marketing programs, sales enablement tools, and co‑marketing with key accounts

Ensure the channel has what it needs to sell – and education is feeding into, not siloed from, outcome

Approve trade marketing programs, co‑marketing investments, and sales enablement tools; prioritize based on commercial return

Define the strategic role of Education within HydroPeptide’s marketing model — whether it operates as sales enablement, brand authority, or both — and ensure that framing drives how the function is resourced and measured

Oversee strategic decisions about curriculum priorities and investment level in alignment with company objectives

Product Development & Marketing

Represent marketing in new product development upstream — contributing positioning, naming, and channel sequencing input before decisions are finalized

Own launch go‑to‑market strategy: ensure every launch has defined positioning, a channel‑specific plan, and measurable revenue targets before it goes to market

Ensure Education and Trade & Channel are building launch readiness in parallel with brand and DTC activation — not trailing it

Close the loop post‑launch: hold the team accountable to performance against launch targets and use that data to inform future launch investment

Performance, Analytics & Planning

Own marketing performance reporting to the executive team — connecting marketing investment to revenue, retention, and brand health outcomes

Establish KPI frameworks across brand awareness, customer acquisition, retention, and channel growth

Lead annual planning and quarterly forecasting in partnership with finance and commercial leadership

Bring a rigorous test‑and‑learn mindset to marketing investment — allocating budget to what works and moving quickly away from what doesn’t

Team Leadership

Lead four directors across Brand, E‑Commerce, Trade, and Product Development — set clear expectations, build accountability structures, and develop each person toward greater ownership

Build a team culture where performance is expected, feedback is direct, and the work is visibly connected to commercial outcomes

Make hiring, structure, and role design decisions that keep the organization matched to the work as the business evolves

Serve as a senior cross‑functional partner to Sales, Operations, and Finance

Qualifications

12 - 15 years of progressive marketing experience, including 3 - 5 years leading a multi‑function marketing team at VP or equivalent level

Models HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—in decision‑making, leadership approach, and daily interactions

Demonstrated experience owning a marketing P&L — budgeting, allocating, and reporting return on marketing investment

Track record of driving commercial outcomes across DTC, wholesale, and/or professional B2B channels

Experience managing directors across brand, digital, and trade or channel marketing functions

Strong command of both performance marketing and brand strategy, with the credibility to lead both

Fluency in marketing analytics and the core tech stack: GA4, Klaviyo, Shopify, or equivalent platforms

Executive presence and cross‑functional communication skills commensurate with a senior leadership team role

Preferred Experience

Background in brands with both consumer and clinical / professional positioning (skincare, wellness devices, injectables adjacencies, etc.)

Experience scaling a mid‑market prestige brand through a growth inflection point

Experience managing international distributor or licensee marketing relationships

Familiarity with the spa, plastic surgery, or medical aesthetics practice environment

Experience with brand repositioning, relaunch, or extension work

MBA or equivalent strategic business background

Salary
$170,000 - $180,000 plus annual bonus potential

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