Vice President, Marketing

Position: Vice President, Marketing
Position Type: Full Time
Department: Marketing
Location: Boulder Colorado preferred, open to remote

Experience: Masters with 15+ years of experience and 5 years of experience leading a team

Position Summary
Watchmaker is inviting applications for the full-time position of Vice President, Marketing based in Boulder, CO (open to remote).

The successful candidate will thrive in a dynamic, fast‑paced working environment and contribute directly to our company culture and success.

Reporting to the Chief Commercial Officer, the VP of Marketing will lead and scale a high‑performing team across Product Management, Product Marketing and Design, NPD Project Management and Product Operations. The VP will own the commercial marketing engine – product strategy, portfolio management, launches, brand, and revenue enablement. The organization is structured across four pillars: NGS Product Management, MDx/Enzymes Product Management, Product Operations and Product Marketing and Design.

Responsibilities

Drive product portfolio strategy across NGS, MDx/Enzymes, and emerging applications (In collaboration with R&D), in preparation for Portfolio Committee alignment, approval and prioritization.

Lead commercial launch execution, ensuring campaigns, sales enablement, and customer engagement are ready.

Directly manage and develop the marketing organization across Product Management, Product Marketing and Design, NPD Project Management and Product Operations.

Support the marketing leadership team to operate at leadership level through coaching, team development, and structural support.

Drive Portfolio Committee proposal quality with commercial depth, competitive positioning, and strategic clarity.

Oversee the Product Operations pillar including centralized pricing analysis, forecasting, marketing analytics, and PCQT coordination.

Lead marketing strategy including positioning, messaging, campaigns, conferences, digital presence, and competitive intelligence.

Oversee the NPD Project management team, supporting the ELT and the company with portfolio and product level timelines and dashboards for on time, in full launches.

Partner with the Chief Commercial Officer on commercial strategy, sales alignment, pricing, and revenue targets.

Collaborate with R&D leadership on NPD pipeline, discovery priorities, product‑market fit and 2‑year rolling roadmaps.

Drive QBR cadence for portfolio health visibility and data‑driven decision‑making.

Manage marketing budget, headcount planning, and hiring.

Implement and leverage marketing automation tools and CRM to manage the funnel and drive conversions.

Lead and represent the company at key customer meetings, conferences, and industry events.

Please note: The above responsibilities are not exhaustive and other similar duties may be required from time to time.

Skills and Requirements
The candidate should have a Masters with 15+ years of life sciences marketing experience and 5 years of experience leading a team. Experience in genomics, NGS, molecular diagnostics, or adjacent tools markets is required.

The following skills and experience are requirements for the position:

Excellent organizational skills and attention to detail.

The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre‑determined deadlines and work without supervision.

Strong interpersonal skills and an ability to work as an effective member of a team.

Good communication and personal task management skills and a high level of self‑motivation and initiative.

A creative and disciplined approach to problem‑solving.

Time management and prioritization under deadlines.

Deep understanding of NGS, molecular diagnostics, and/or enzyme‑based applications, able to engage technically with Product Managers and R&D.

Track record of commercial launch excellence across multiple product launches in a high‑growth life sciences environment.

Experience building or scaling marketing analytics, pricing, and forecasting functions.

Strong strategic thinker who can also operate hands‑on in a scaling organization.

Excellent cross‑functional partnership skills, works effectively with Sales, R&D, Operations, and executive leadership.

Both startup and larger company experience preferred.

Comfortable navigating ambiguity in a growing and evolving organization.

Demonstrated leadership of strong team culture in a high‑performance environment.

Education and Experience

Masters in molecular biology, biochemistry, or related discipline. MBA is a plus. Will consider a Bachelor's degree only with additional relevant experience.

Minimum 15 years in Product Management and/or Product Marketing or related function in life sciences (genomics, diagnostics, biotech, tools).

Plus a minimum 5 years leading teams across product management and/or product marketing.

Compensation
The base compensation for the Vice President, Marketing role starts at $200,000 - $250,000 + bonus + equity; actual pay will be adjusted based on skills and experience. Employees are eligible for Flexible Time Off, Holidays, employer covers 75% of base medical plan with buy‑up options, EAP (employee assistance program), employer paid dental with a buy‑up option, employer paid vision, employer paid $25,000 life/AD&D policy, paid parental leave, and a 401(k) retirement plan with a 4% match.

Equal Opportunity
Watchmaker Genomics is committed to being an equal opportunity employer and creating a culturally diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics as protected by applicable law.

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