Digital Marketing Director

Perfume Spot is building a multi‑brand beauty platform across fragrance, body care, skincare, wellness, ecommerce, and social commerce. The current portfolio includes The Perfume Spot, Magnum Solace, and Healed by the Ocean, each at a different stage of development with distinct growth opportunities.

The Perfume Spot is an established fragrance ecommerce and live‑selling business with opportunity to scale across TikTok Shop, Whatnot, eBay Live, CRM, paid media, and marketplace channels. Magnum Solace is a fast‑growing Amazon‑led body care and wellness brand with opportunity to expand across DTC, social, retail, and content‑driven growth. Healed by the Ocean is an emerging skincare and wellness brand that requires sharper digital execution and scalable go‑to‑market support.

We are looking for a hands‑on Director of Digital Marketing who can help build and lead the digital growth engine across all three businesses.

Role Overview
The Director of Digital Marketing will lead digital marketing strategy and execution across the Perfume Spot platform. This is a highly hands‑on role for someone who can set the strategy, work in the platforms, read the data, test creative, improve performance, and help build the internal capabilities required to scale.

We are looking for someone with strong working knowledge across Meta, Google, TikTok, CRM, ecommerce, social commerce, and content‑led growth. This person should be comfortable operating without heavy agency dependence. Our preference is to build knowledge and capability in house wherever it makes sense.

This role will partner closely with the Social Media Manager, live selling team, brand leads, e‑commerce partners, and leadership to turn insights into action and drive profitable growth.

Ideal Candidate Profile
The ideal candidate is a builder and operator. This person has strong digital marketing judgment, knows how to work inside the platforms, understands the data, and can connect content, paid media, ecommerce, CRM, and profitability.

This role is not for someone who only wants to manage agencies or stay at a strategic level. We need someone who can do the work, improve the work, and help build a stronger internal digital marketing function over time.

Key Responsibilities

Develop and execute digital marketing plans across The Perfume Spot, Magnum Solace, and Healed by the Ocean.

Build clear growth priorities by brand, channel, customer segment, and business stage.

Identify the highest‑impact opportunities across paid media, CRM, social commerce, ecommerce, content, creator activity, and retention.

Translate business goals into practical digital plans with clear KPIs, timelines, and accountability.

Balance growth, profitability, brand‑building, and operational reality across three different businesses.

Performance Marketing

Own hands‑on performance marketing across Meta, Google, TikTok, and other relevant channels.

Build, test, optimize, and report on campaigns with a strong understanding of ROAS, MER, CAC, AOV, conversion rate, retention, and contribution margin.

Create a disciplined testing process for creative, audiences, offers, landing pages, product messaging, and channel mix.

Use data to decide where to scale, where to refine, and where spend does not make economic sense.

Improve the connection between paid media, content, ecommerce, and profitability.

Social Commerce and Content

Support growth across TikTok Shop, live selling, creator content, affiliate activity, and short‑form video.

Partner with the Social Media Manager to understand what content is working, what customers are responding to, and how those insights can be applied across paid media, ecommerce, CRM, and product storytelling.

Help build a practical content testing engine that connects organic social, paid creative, live selling, and ecommerce conversion.

Use social insights to improve hooks, offers, messaging, product education, and customer engagement.

AI and Marketing Efficiency

Identify and apply AI where it creates real business value, while maintaining brand quality, customer relevance, and commercial discipline.

Help the team adopt tools and workflows that improve productivity without overcomplicating the business.

Build clear reporting across brands, channels, and campaigns; Turn data into clear recommendations and next steps.

Connect digital marketing activity to revenue, margin, new customer growth, retention, and profit.

Team and Capability Building

Help build internal digital marketing knowledge and capability over time.

Partner with current team members and future hires to create stronger execution across content, media, CRM, ecommerce, and analytics.

Recommend the right future team structure as the scale and revenue/profit warrants.

Create practical operating rhythms, including campaign reviews, content calendars, test plans, and performance updates.

Qualifications

6+ years of digital marketing experience, ideally within beauty, fragrance, skincare, wellness, personal care, or consumer products.

Strong hands‑on experience with Meta, Google, TikTok, CRM, ecommerce, and performance marketing.

Strong analytical skills and comfort working with performance data, customer data, and channel economics.

Clear understanding of ROAS, MER, CAC, AOV, conversion rate, retention, and contribution margin.

Experience with Shopify, TikTok Shop, Amazon, email/SMS platforms, Google Analytics, and reporting tools preferred.

Beauty, fragrance, skincare, wellness, or social commerce experience strongly preferred.

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