Assistant Director, MBA Admissions Marketing & Operations- McDonough School of B

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close‑knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Job Overview
The Assistant Director of MBA Admissions, Marketing Operations has a primary responsibility to recruit, yield, and enroll Full‑time, Part‑time, and Online MBA students which allows our team to meet enrollment targets. S/he is the sole team member who manages the intersection between operations and marketing communications, and provides both strategic and tactical oversight to the full applicant lifecycle. This includes managing all operations communications, including crafting email language, determining appropriate audiences, deploying communications, and tracking results. S/he is a primary contact on the MBA Admissions team who manages the Marketo marketing automation tool, manages marketing operations responsibilities, and works to execute strategy related to marketing analytics reporting and lead scoring. S/he is also a content creator, such as managing the MBA Admissions blog, contributing to video production, and creating organic content. S/he will support onboarding of new marketing technology, such as Salesforce Marketing Cloud. S/he has core admissions duties which include representing the school at global in‑person and virtual recruitment events/webinars, reviewing applications for admission, interviewing applicants, responding to requests for information, and serving as an Admissions Advisor. This position also supports special projects as needed.

Key Responsibilities

Managing the intersection between operations and marketing communications, strategically and tactically.

Primary content creator within MBA Admissions MarCom.

Execute strategy related to marketing analytics reporting.

Recruiter and Admissions Committee member (reads and interviews MBA applicants).

Work Interactions
The Assistant Director will report directly to the Associate Dean of MBA Admissions and will work very closely with the Assistant Dean of MBA Operations.

Requirements and Qualifications

Bachelor’s degree required.

At least 4‑6 years of experience within a corporate or university setting.

Excellent interpersonal skills, and written communication skills to effectively communicate with students, faculty and outside vendors.

Must be comfortable working with technology, analyzing market data, learning new systems and have demonstrated strong attention to detail.

Proficient in Microsoft Office Suite Products. Experience with a CRM or marketing automation tool is preferred.

Strong collaborator in nature, possess sound judgment, critical assessment with solid follow‑up.

Knowledge of and experience with Microsoft Office Suite, including Word, Excel, and PowerPoint.

Preferred Qualifications

Knowledge of or experience with Salesforce, Salesforce Marketing Cloud, Airtable, or Marketo preferred.

Work Mode Designation
This position’s work mode has been designated as Hybrid. Please note that work mode designations are regularly reviewed to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.

Pay Range
$47,586.00 - $87,558.13

EEO Statement
GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

Benefits
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work‑life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.

#J-18808-Ljbffr