Director, Marketing Insights & Analytics

Director of Marketing Analytics & Insights

Responsibilities

Lead and scale a high‑performing global analytics function that delivers actionable insights, enabling marketing and revenue teams to drive measurable growth, pipeline acceleration, and improved return on investment.

Shape the global marketing insights strategy by standardizing key performance indicators, reporting frameworks, and data storytelling to influence executive decision‑making and business performance.

Drive transformation of the analytics ecosystem by advancing scalable data models, modern reporting tools, and automated solutions that improve efficiency, accuracy, and speed to insight.

Empower data‑driven decision‑making across the organization by translating complex analytics into clear, compelling narratives that guide strategy, optimize campaigns, and improve conversion outcomes.

Partner cross‑functionally to elevate business impact by influencing Marketing, Revenue Operations (RevOps), BI, Finance, and Enterprise Data teams to align on data governance, forecasting, and performance strategies.

Qualifications

10–15+ years of experience in marketing analytics, business intelligence, or data strategy, with a proven track record of driving measurable business impact.

Demonstrated success leading and developing high‑performing analytics teams, including managing global or distributed models.

Deep expertise in marketing and revenue analytics, including pipeline performance, conversion optimization, and ROI measurement.

Advanced proficiency in Power BI and DAX, with strong understanding of modern data ecosystems, ELT processes, and semantic data layers.

Exceptional executive communication and influencing skills, with the ability to turn complex data into clear, actionable insights that drive alignment and decision‑making.

Bonus Skills

Experience driving adoption of AI‑powered analytics tools, including Microsoft Copilot or similar technologies, to enhance reporting and insights generation.

Background supporting multi‑regional or global marketing organizations with standardized analytics frameworks.

Proven ability to build scalable processes and automation strategies that improve team efficiency and output quality.

Perks

A competitive salary and benefits package that recognizes your contribution.

Opportunities to grow your skills and build your career within a global business.

Access to learning, development and on‑the‑job experiences that expand your expertise.

A supportive, inclusive team environment where your ideas and input matter.

Time to give back through community and charity initiatives.

A global employee assistance programme to support your wellbeing.

Recognition through a global platform that celebrates your achievements.

Work Authorization
Applicant must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. No sponsorship is available for H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT, or any other employment‑based visa.

EEO Statement
Global Payments is an organization that stands against racism, intolerance and injustice in all its forms — one that respects, honors and celebrates the diversity of our team members and the differences among us. Our commitment to fostering a company culture that values and respects inclusion and diversity is steadfast. Standing together as one company, we will continue to work to drive positive change for the communities in which we live and work and stamp out injustice.

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