Account Director, Senior Living

We are seeking an Account Director to oversee a growing portfolio of senior living clients, to ensure their marketing strategies deliver strong performance. This individual will be responsible for managing client relationships, driving internal teams toward execution, and ensuring all deliverables are completed on time and meet or exceed client expectations.

The ideal candidate is highly organized, extremely focused, and solutions-oriented — capable of juggling multiple projects while proactively pushing teams toward on-time completion deadlines. They should be data-driven, results-focused, and an exceptional communicator who can act as a trusted advisor to our clients.

Responsibilities

Serve as the senior-level point of contact for client relationship

Develop strategic marketing plans tailored to each client’s business goals, ensuring alignment with performance metrics

Regularly assess client KPIs, providing data-driven insights and recommendations to optimize the marketing program

Proactively identify opportunities for growth, upselling, and cross-selling additional services based on client needs

Lead quarterly business reviews (QBRs) and performance presentations, highlighting progress, areas for improvement, and future initiatives

Project & Workflow Management

Drive internal teams (paid media, SEO, content, marketing automation, creative, development, analytics) to ensure timely execution of work

Develop clear timelines, deliverable schedules, and action plans to ensure all tasks are completed on time

Encourages teams effectively to resolve roadblocks, ensuring deadlines are met without sacrificing quality

Ensures seamless execution of marketing campaigns, troubleshooting issues proactively and ensuring swift resolution

Support the team in maintaining project documentation, status reports, and updates for both internal and external stakeholders

Performance & Optimization

Monitor and analyze key performance indicators (KPIs) across campaign

Work closely with internalteams to ensure campaigns are optimized based on performance data

Identify underperforming areas and aid in developing action plans to improve results

Maintain a strong understanding of industry trends, marketing best practices, and emerging technologies to continuously enhance client strategies

Act as the bridge between clients and internal teams, ensuring both sides have the necessary information to execute effectively

Provide clear, concise feedback to creative, media, and development teams to ensure client expectations are met

Lead internal strategy meetings, fostering collaboration and accountability across teams

Support the business development team by contributing to proposals and pitches when needed

Qualifications and Experience

7+ years of experience in digital marketing account management, client service, or related roles — preferably in an agency environment.

Background in senior living preferred, with an understanding of industry challenges and trends

Proven track record of managing marketing campaigns with a focus on lead generation, conversion optimization, and ROI

Exceptional organizational skills with the ability to manage multiple clients, projects, and deadlines simultaneously

Strong leadership abilities, with experience managing cross-functional teams and pushing for results

Excellent communication skills, both verbal and written, with the ability to present data-driven insights in a compelling manner

Proficiency in project management tools and analytics platforms (Google Analytics, Looker, etc.).

Ability to think critically, problem-solve quickly, and proactively suggest solutions to challenges

High level of attention to detail and accountability for results

What We Offer

Company funded retirement plan

Opportunity to work with a fast-growing, high-performance team

Professional development and career growth opportunities

A collaborative, results-driven company culture focused on innovation and impact

If you’re a highly motivated, results-oriented account director who thrives in fast-paced environments and loves driving performance for clients, we want to hear from you!

#J-18808-Ljbffr