Brand Marketing Associate Director

Location: New York City (Hybrid/In-Office)

About the Opportunity
A leading women's apparel company is seeking a strategic and creative marketing leader to drive brand growth across a portfolio of established brands. This individual will be responsible for developing and executing integrated brand marketing initiatives that strengthen brand awareness, deepen consumer engagement, and support business objectives.

The ideal candidate is a collaborative and hands‑on marketing professional with a strong understanding of brand storytelling, consumer marketing, content strategy, and creative development. Working closely with the Director of Marketing, this individual will help bring brand strategies to life through the execution of integrated marketing initiatives, while providing day‑to‑day leadership and guidance to a small marketing team. The role partners closely with Sales, Merchandising, Design, and external agencies to support brand growth, maintain brand consistency, and deliver impactful consumer experiences.

Key Responsibilities

Partner closely with the Director of Marketing to execute brand marketing strategies that drive awareness, engagement, and growth across multiple brands.

Support the planning and execution of integrated marketing campaigns, promotional initiatives, partnerships, and consumer events.

Help coordinate and prioritize the workload of the marketing team, ensuring projects are completed on time and aligned with brand objectives.

Maintain brand consistency across all consumer touchpoints, marketing materials, and communications.

Oversee the development of content, creative assets, photography, video production, and brand storytelling initiatives in collaboration with the Director.

Work cross-functionally with Design, Merchandising, Sales, and other key stakeholders to support product launches, seasonal campaigns, and strategic business initiatives.

Analyze consumer insights, market trends, and competitive activity to identify opportunities that strengthen brand performance.

Manage day‑to‑day relationships with agencies, freelancers, influencers, and other external partners.

Track marketing budgets, campaign performance, and key initiatives, providing recommendations and reporting to the Director.

Identify and recommend new opportunities to increase brand visibility, consumer engagement, and market presence.

Assist in the planning and execution of photoshoots, content creation, trade events, and brand‑building initiatives.

Support the Director in developing annual marketing plans, calendars, and strategic priorities for the brand portfolio.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.

6+ years of brand marketing experience, preferably within fashion, apparel, beauty, luxury, lifestyle, or consumer products.

Experience managing direct reports and leading cross‑functional initiatives.

Proven success developing and executing consumer‑facing marketing campaigns.

Strong understanding of brand positioning, consumer behavior, and integrated marketing strategies.

Experience overseeing creative development, content creation, and brand asset management.

Strong analytical, project management, and communication skills.

Ability to balance strategic planning with hands‑on execution in a fast‑paced environment.

Experience working with agencies, influencers, and external creative partners is highly desirable.

What You'll Bring

A passion for building and growing consumer brands.

Exceptional storytelling and communication skills.

A strong creative eye paired with a data‑driven mindset.

The ability to influence and collaborate across multiple functions.

An entrepreneurial approach and a desire to make a meaningful impact.

This is an opportunity to play a key role in shaping the future of a portfolio of well-established consumer brands while leading innovative marketing initiatives that drive growth and strengthen brand equity.

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