Brand Manager

House of Cheatham is a company known for its commitment to excellence and innovation. We pride ourselves on creating a dynamic and inclusive workplace that fosters growth and collaboration. Join House of Cheatham, the creator and manufacturer of beauty brands in the multi-cultural hair category, committed to delighting people across the globe. Our famous brands include Aunt Jackie's Curls and Coils, Africa's Best/Originals, Hollywood Beauty, Kuza brands and more.

Our brand is more than a product - it's an experience. We are looking for a Brand Manager who can champion our story, strengthen our market presence and create meaningful connections with our customers.

Responsibilities

Brand Strategy

Brand position development and stewardship

Brand visual identity development and stewardship

Brand awareness tracking

Brand Ambassador strategy and relationship management

Business Management

Global brand performance analysis and KPI reporting

Participate in annual global brand strategic planning and budget process

Budget management

Responsible for Trademark management, including trademark registration for new products and ongoing trademark renewals

Product Strategy & Management

Responsible for developing 3-year product roadmap: collaborate with Innovation team to plan introduction of new innovation products, plan timing of label design / packaging updates, new size introductions, packets, ingredient updates, display development, bonus sizes

SKU management / rationalization

Responsible for global pricing strategy

NPD Program Management (Non-Innovation NPD)

Drive new product through the development process, ensuring all key milestones are achieved

Monthly tracking and reporting of NPD sales performance

Drive Innovation Launch

On time delivery of the GTM Package

Claims / USP identification

Monthly tracking and reporting of NPD sales performance

Manage free goods

Manage sample program

Determine which products will have samples created and quantities

Own the sample process, seeing it through from planning/forecasting to production completion

Own approval of sample usage and responsible for tracking sample inventory

Brand Marketing

Sponsorships and Donations

Determine what sponsorship and donation opportunities the brand will participate in

Manage budget

Manage sponsorship and donation partner relationships

Communicate sponsorship and donation activity via content calendar and drive comms opportunities with channel owners (make sure we talk about it to get the brand equity)

Retail / OTC Marketing

Develop and project manage execution of global retail marketing programs

Line review pitch deck development and presentation and drive mockup creation

Global retailer events: investment strategy, footprint strategy

Regular in-store visits to understand brand and product sets

Drive development of OTC marketing materials to ensure brand alignment

Trade publication advertising

Requirements

5-10 years Marketing experience

Bachelor’s degree in marketing, Business Administration, or related field

Former CPG experience preferred

Beauty/ Multicultural experience preferred

Ability to work in an ambiguous and dynamic work environment

Able to roll up their sleeves and get the job done while processes are not clear or being revamped

Demonstrates excellence in communication, analytical and project management

Excellent presentation skills and proficiency in PowerPoint/ Office Suite

Can effectively build relationships and influence senior levels in the organization across regions and functions

Drive for results, able to influence and accomplish tasks through formal and informal channels

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