Senior Director, Monetization & Retention Marketing (Americas)

Senior Director, Monetization & Retention Marketing (Americas)
Senior leader within HBO Max’s Retention & Engagement team, helping define how we turn new and existing subscribers into lifelong customers for the Americas region (NORAM & LATAM).

Owns the development of our monetization strategy and leads high‑impact initiatives that reduce churn and increase lifetime value. Acts as a key thought partner to senior leadership, translating complex data into clear narratives that shape strategy, influence executives, and align cross‑functional teams.

Role Accountabilities

Oversee monetization messaging roadmap including campaign strategy, execution, reporting, and expansion of prospecting, cart recovery, and upsell/upgrade messaging in collaboration with Lifecycle Marketing teams.

Partner closely with Retention Product team to support new monetization capabilities, such as payment and recovery optimizations.

Increase the share of the subscriber base on high‑value plans such as annual plans, bundles, and subscription add‑ons by setting benchmarks, unlocking data gaps, and developing comprehensive strategies.

Oversee failed payment notification roadmap, including campaign strategy, execution, reporting, and expansion opportunities.

Reduce involuntary churn by setting benchmarks, unlocking data gaps, and actioning on high impact levers in partnership with collaborators.

Identify new opportunities across the Warner Bros Discovery ecosystem to drive value for our customers.

Navigate the cross‑functional landscape to influence partner roadmaps and secure buy‑in for monetization‑focused initiatives, features, and products.

Qualifications & Experience

12+ years in a DTC Strategy, Marketing or Consulting role, with focus on subscriber retention, preferably in media, entertainment, or tech industries.

Extensive experience in the CRM or Lifecycle Marketing space, operating an omni‑channel marketing program across email, push, and in‑app channels.

Ability to interpret data and develop hypotheses to drive customer engagement/monetization and evolving subsequent testing phases based on new insights, preferably in connection with a subscription service.

Highly collaborative nature with the ability to work cross‑functionally while navigating through ambiguity and maintaining meticulous attention to detail.

Advanced knowledge in data visualization tools (Looker/Tableau), ESPs (Braze, Salesforce), Excel, PowerPoint.

Bilingual in English & Spanish strongly preferred but not required.

Bonus Information
Pay Range: $154,000.00 – $286,000.00 salary per year. Additional rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. Benefits include health insurance, wellness program, life and disability insurance, retirement savings plan, paid holidays, sick time, and vacation.

Equal Employment Opportunity
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. We are an equal opportunity employer and consider candidates based on merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and any other category protected by law. If you are a qualified candidate with a disability and require adjustments or accommodations during the application process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we disclose the compensation range for roles in locations where legally required. Compensation may vary based on market data, internal equity, location, skill set, experience, and performance. Pay range is $154,000.00 – $286,000.00 per year.

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