Senior Director, US Marketing Brand Lead - Job ID: 1627

Senior Director, US Marketing Brand Lead - Job ID: 1627 Senior Director, US Marketing Brand Lead - Job ID: 1627 Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.
Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.
Guided by our core values of Patients, Science, and Passion, we use our TransCon drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.
Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.
Position Summary
The Senior Director, US Marketing Brand Lead is responsible for leading the development of US strategic and tactical marketing and launch plans for an endocrinology rare disease product to help ensure that Ascendis optimizes value for the patients and providers we serve.
We are looking for a brand lead who demonstrates marketing excellence in brand strategy, understanding of the marketplace, and an ability to integrate deep patient and caregiver insights into impactful initiatives. This role will lead the US planning for the a new rare disease product launch and will work closely with cross-functional partners. She/he will also need to demonstrate strong leadership, collaboration, and the ability to set a vision and lead through change.
The Senior Director reports to the US Head of Marketing. The expectation is in-office three days a week at Ascendis's Princeton, NJ location to collaborate with team members and colleagues.
Key Responsibilities
Implement initiatives that maintain a detailed understanding of key patient and provider needs in rare disease with a long-range approach to brand planning
Effectively partner with all key stakeholders in the US and globally to ensure successful design and execution of brand plans and disease education
Lead strategic development, execution, and implementation of promotional materials and programs - both branded and unbranded.
Cultivate and appropriately leverage strong external relationships such as thought leaders, key customers, and patient advocacy organizations
Closely monitor competitive activities and develop and implement strategies to proactively overcome competitive threats
Establish key commercial objectives and utilize KPIs to drive decision-making and measure success of marketing initiatives
Develop and maintain strong relationships with Medical, Regulatory, and Legal to coordinate commercial strategy
Manage P&L and work closely with stakeholders to ensure alignment around business- planning processes and timelines
Effectively lead in an environment of strict compliance to all appropriate company and regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
Successful people management experience leading teams
Set a positive example for others including demonstrating the Ascendis Pharma values
Ascendis Pharma is a dynamic, fast-growing global biopharmaceutical company with locations in United States, Denmark, and Europe. Today, we're advancing programs in Endocrinology Rare Disease and Oncology.
Here at Ascendis, we pride ourselves on exceptional science, visionary leadership, and skilled and passionate colleagues.
Guided by our core values of Patients, Science, and Passion, we use our TransCon drug development platform to fulfill our mission of developing new and potentially best-in-class therapies to address unmet medical needs.
Our culture fosters a place where skilled, adaptable, and highly resourceful professionals can truly make their mark. We offer a dynamic workplace for employees to grow and develop their skills.
Position Summary
The Senior Director, US Marketing Brand Lead is responsible for leading the development of US strategic and tactical marketing and launch plans for an endocrinology rare disease product to help ensure that Ascendis optimizes value for the patients and providers we serve.
We are looking for a brand lead who demonstrates marketing excellence in brand strategy, understanding of the marketplace, and an ability to integrate deep patient and caregiver insights into impactful initiatives. This role will lead the US planning for the a new rare disease product launch and will work closely with cross-functional partners. She/he will also need to demonstrate strong leadership, collaboration, and the ability to set a vision and lead through change.
The Senior Director reports to the US Head of Marketing. The expectation is in-office three days a week at Ascendis's Princeton, NJ location to collaborate with team members and colleagues.
Key Responsibilities
Implement initiatives that maintain a detailed understanding of key patient and provider needs in rare disease with a long-range approach to brand planning
Effectively partner with all key stakeholders in the US and globally to ensure successful design and execution of brand plans and disease education
Lead strategic development, execution, and implementation of promotional materials and programs - both branded and unbranded.
Cultivate and appropriately leverage strong external relationships such as thought leaders, key customers, and patient advocacy organizations
Closely monitor competitive activities and develop and implement strategies to proactively overcome competitive threats
Establish key commercial objectives and utilize KPIs to drive decision-making and measure success of marketing initiatives
Develop and maintain strong relationships with Medical, Regulatory, and Legal to coordinate commercial strategy
Manage P&L and work closely with stakeholders to ensure alignment around business- planning processes and timelines
Effectively lead in an environment of strict compliance to all appropriate company and regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
Successful people management experience leading teams
Set a positive example for others including demonstrating the Ascendis Pharma values

Requirements

Bachelor's degree required, MBA or other advanced degree preferred
Rare disease experience strongly preferred
10+ years pharmaceutical and/or bio-technology marketing experience with demonstrated experience leading teams
Proven experience in a marketing leadership role, with a track record of accountability to financial results in undeveloped and/or competitive rare disease markets
Strong strategic planning skills with demonstrated experience generating deep customer insights in rare disease
Demonstrated ability to strategically create and implement a multidimensional brand plan including branded and unbranded tools
Excellent problem-solving skills and the ability to work with high levels of ambiguity
Strong communication skills, both written and verbal, with experience presenting to Executive Leadership, KOLs and field-based teams
Knowledge of current legal, regulatory and compliance climate
Ability to travel up to 25% both domestically and internationally

A note to recruiters:
We do not allow external search party solicitation. Presentation of candidates without written permission from the Ascendis Pharma Inc Human Resources team (specifically from: Talent Acquisition Partner or Human Resources Director) is not allowed. If this occurs your ownership of these candidates will not be acknowledged.

Benefits

401(k) plan with company match
Medical, dental, and vision plans
Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
Company-provided short and long-term disability benefits
Unique offerings of Pet Insurance and Legal Insurance
Employee Assistance Program
Employee Discounts
Professional Development
Health Saving Account (HSA)
Flexible Spending Accounts
Various incentive compensation plans
Accident, Critical Illness, and Hospital Indemnity Insurance
Mental Health resources
Paid leave benefits for new parents
Seniority level Seniority level Director
Employment type Employment type Full-time
Job function Job function Marketing
Industries IT Services and IT Consulting
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