Assistant Director / Digital Marketing & Revenue

Job Description
The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

As part of the Revenue & Digital Innovation team, the Assistant Director / Digital Marketing & Revenue will manage revenue generating initiatives for Virginia Tech Athletics. This position oversees the implementation and management of digital platforms (email, web, mobile app, etc.) and contributes to digital marketing efforts for an assigned ticketed sport (Football, or Men's or Women's Basketball, or Baseball). The role collaborates with team members and Athletics department staff in content creation, content distribution, and the measurement of digital campaign success. Responsibilities include ensuring all content aligns with the university’s brand standards and organizational objectives while maintaining a focus on achieving measurable results. This position reports to the Associate Athletic Director / Revenue.

Required Qualifications

Bachelor’s degree in digital marketing, sports management, or another comparable program with relevant experience, or a master’s degree.

Strong attention to detail, copywriting, and editing skills.

Experience developing marketing automation and digital advertising campaigns.

Ability to meet deadlines and work outside normal working hours, including nights and weekends when required.

Preferred Qualifications

Proficiency in Eloqua, WMT, and Vozzi (or comparable platforms).

Experience in a NCAA Division I college athletics department or professional sports organization.

Pay Band: {lPayScaleID}

Overtime Status: Exempt: Not eligible for overtime

Appointment Type: Restricted

Salary: $44,000

Hours per week: 40+. Nights and weekends as needed.

Review Date: 6/5/2026

SEE MORE ABOUT WORKING IN VT ATHLETICS AT https://beahookie.com/employee/

The successful candidate will be required to have a criminal conviction check.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran (stuart@vt.edu) during regular business hours at least 10 business days prior to the event.

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