Strategy and Operations Lead, Media Effectiveness, Go-to-Market

Minimum Qualifications

Bachelor's degree or equivalent practical experience.

6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred Qualifications

Experience in sales or product strategy in traditional or digital advertising.

Experience in measurement, particularly experimentation, incrementality, marketing mix models (MMM).

Ability to translate product offerings into sales facing value propositions in line with customer business and marketing objectives with a customer-focused mindset.

Excellent communication skills; with an ability to present concepts to audiences.

Excellent problem-solving and investigative skills, with a track record of building trusted relationships with executive stakeholders.

Job Overview
In this role within the Product Go-to-Market (GTM) Team, you will be tasked with accelerating and defending Large Customer Sales (LCS) business growth across the region via the development and adoption of products, tools and program best practices. You will be responsible for accelerating measurement product adoption and business growth, enabling critical product adoption and future‑proofing the AMER business. Measurement is a big bet for Google and Media Effectiveness is critical in supporting our customers in making informed decisions about cross‑channel budget allocation and optimizing their media spend. You will deliver on the core product go‑to‑market remit by designing and deploying regional activation programs, partner with regional leadership to provide thought leadership on product activation and execution, and nurture and advance third‑party ecosystems, agencies, and industry groups.

Responsibilities

Lead projects for measurement, focused on media effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support long‑term business priorities; oversee multiple opportunities and design organization‑wide processes.

Define, align upon and execute against priority regional product objectives and key results (OKRs) and activation priorities, metrics, and strategies; build governance systems to diagnose, discuss and progress against key business growth goals.

Work with internal stakeholders (e.g., Sales, Go-to‑Market, Marketing) cross‑functionally to deliver solutions that meet our business objectives; influence global stakeholders to build solutions for regional needs.

Conduct in‑depth analysis of media effectiveness products and impacted business growth data to identify trends, insights and intelligence to support decision making and activation.

Compensation
Canada: $156,000 - $160,000 CAD + 15% bonus target + equity + benefits

US: $152,000 - $222,000 USD + 15% bonus target + equity + benefits

EEO Statement
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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