Vice President, Media Planning

Overview
The Vice President, Media Planning will manage the planning and strategy process for a high profile CPG account. The VP is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop their internal planning team while also playing an active “hands‑on” role in the deployment of strategic plans. The VP should also be fiscally accountable for ensuring proper budget management and identifying upside revenue potential for the agency.

Responsibilities

Strong leadership presence and client management skills

Thought leadership and strategy development with a digital, performance‑first mindset

Leads thinking to inspire innovative solutions, creativity, and a proactive approach

Digital mindset/fluency and an insatiable curiosity

Flexibility and agility to manage complex processes

Ensure the team delivers sound strategic plan recommendations based on a clear understanding of client objectives

Maintain an in-depth knowledge of client businesses with a focus on upstream initiatives

Expert command of Media Research resources, capabilities and limitations

Exemplify collaboration by building and maintaining productive relationships across all communications areas (internal teams and agency partners)

Ability to think beyond “media” as an active collaborator in the Integrated Marketing Communications process

Excellent written and verbal communication skills, including presentation and storytelling skills

Ability to prioritize and organize issues/projects for self and staff

Qualifications

Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights

10+ years of media planning, buying, and management experience in progressive levels of responsibility

7+ years of management experience with progressing responsibilities

Strong experience with performance media

Demonstrated business acumen and a track record of success in the media services profession

Strategic thinker, seeing the bigger picture, with the ability to analyze everything and think critically when solving problems to come up with unconventional solutions

Ability to establish and manage the P&L statement

Previous leadership and team management

Ability to build great relationships with clients, vendors, and representatives

History of negotiating to get the job done right and track record of success in media

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy, Fertility, and pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements

Tuition Assistance

Paid time off including flexible time off, vacation, annual sick days, volunteer days, holiday and identity days

Matching Gifts programs

Flexible working arrangements; work from anywhere with limited office time

Business Resource Groups that support multiple affinities and alliances

Compensation
Compensation Range: $149,340 - $214,620 annually.

EEO Statement
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

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