Head of Marketing

A well-established, growth-oriented B2B SaaS company is seeking a Head of Marketing to serve as a transformative leader and hands-on executor. This is a high-visibility role reporting directly to the CEO, with a seat on the company's leadership team.

The marketing team has a solid foundation in brand and content, so this hire will bring the growth marketing rigor, strategic clarity, and cross-functional leadership needed to turn the function into a measurable pipeline engine.

What You’ll Own

Own the full marketing strategy, roadmap, and quarterly OKRs aligned to company growth priorities

Lead demand generation strategy and be hands-on in execution — campaign design, HubSpot workflows, testing, and performance optimization

Define ICP, buyer personas, segmentation, and messaging architecture; drive Sales and Marketing alignment

Build and own pipeline attribution reporting for the leadership team — lead flow, MQL definitions, CAC/ROAS, and what to scale or cut

Establish a campaign-based operating model: integrated campaigns, shared metrics, clear owners

Assess product marketing needs and lead the hiring and onboarding of a dedicated PMM (planned for late this year or early next)

Coach and develop a 4-person marketing team (growing to 5); clarify role boundaries and make smart resourcing decisions

Title: Head of Marketing (Senior Director level)

Reports to: CEO

Leadership team: Yes — works cross-functionally with Sales, Product, and executive leadership

Team: Currently 4 marketers (brand/content strength); will grow to 5 with this hire

Tech stack: HubSpot (marketing automation), Salesforce (CRM)

What We’re Looking For
Experience

8–12 years in B2B SaaS marketing with direct responsibility for pipeline outcomes

Proven success building and scaling demand gen programs (paid, organic, automation)

Experience in a lean or scaling org where leaders execute tactically while setting strategic direction

Track record of leading through influence across multiple levels of an organization

Functional Strengths

Deep expertise in growth/demand gen: channel strategy, experimentation, conversion optimization, marketing automation, and attribution

HubSpot fluency — comfortable building automations, dashboards, and workflows directly

Enough product marketing breadth to define scope, evaluate PMM candidates, and guide early PMM work

Leadership Style

Player‑coach mentality — comfortable being hands‑on indefinitely, not just delegating

Communicates clearly across audiences: CEO, peers, and individual contributors

Can navigate a fast-moving environment while building structure that scales

Growth Path
This role has a defined path to VP of Marketing, contingent on demonstrated performance. The company is also evaluating the composition of its executive team as it scales — making this an opportunity to grow into a more senior seat over time.

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