Director, Marketing Operations

Overview
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. We honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. This role is a hybrid position with an onsite presence of 3 days per week at our NYC or Bethesda office.

Role
Reports To: Head of Marketing Transformation & Operations

Role Purpose: The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system—the connective tissue that turns marketing strategy into measurable results at scale. This leader leads and implements the operational backbone that enables speed, quality, and impact across all marketing functions. The role owns the operational foundation that ensures marketing programs and teams run smoothly: contract management, governance controls, workflow discipline, stakeholder alignment, and the systems that turn strategy into consistent delivery. It also ensures operating models are clear and consistently applied, while managing organizational change during onboarding, transitions, and transformation initiatives. The role drives scalable best practices, automation, AI integration, and streamlined processes that manage increasing complexity effectively.

What You\'ll Own
Operational Excellence & Delivery

Embed operational rigor across all workflows, controls, and reporting

Serve as the escalation point for complex delivery or governance issues with swift resolution and minimal disruption

Design staffing models that map marketing talent efficiently across all workstreams

Connect strategy, funding, execution, and performance through clear processes and workflows

Eliminate funding friction—streamline how marketing work gets approved and activated

Cross-Functional Partnership & Influence

Build trusted relationships across GEICO teams to create a system that works organization-wide

Create buy-in and consensus with teams outside your direct control

Design transparent communication so all teams stay clear on marketing ops progress with the appropriate level of detail

Risk, Governance & Financial Stewardship

Primary marketing partner to Finance, Legal, Compliance, and Risk teams

Balance innovation with control to enable speed while maintaining operational integrity

Establish governance frameworks that ensure regulatory adherence, audit readiness, and risk mitigation

Drive automation to reduce manual effort, errors, and duplication

Ensure marketing investments scale without introducing operational, regulatory, or reputational risk

Partner & Scope Leadership

Lead partner strategy across supplier selection, negotiations, renewals, and compliance

Design scope processes within marketing that start with clear briefs and deliver trackable, measurable outcomes

Ensure compliance while supporting strategic sourcing and competitive RFPs

Single threaded leader for agency and supply management

Performance & Operational Excellence

Evolve supplier performance through KPIs, scorecards, and regular business reviews

Drive continuous improvement through process enhancements and cost-saving initiatives

Resolve performance issues quickly with structured corrective action plans

What Success Looks Like

A clearly defined and understood marketing operating system that teams can easily navigate and use

Increased operational clarity—teams understand how work gets done, where decisions happen, and how tools connect

Measurable improvements in efficiency (speed, reduced friction) and effectiveness (quality, impact)

Strong adoption of the MOS across teams and agency partners

Marketing leaders can clearly articulate how the system enables better business outcomes

The MOS acts as a multiplier on marketing engagement, performance, and scalability

Who You Are

Core Traits

A system-level thinker with strong creative intuition

Comfortable operating in ambiguity and shaping what doesn’t yet exist

Fluent in both business strategy and technical possibility

Experience & Skills

10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles

Proven experience designing complex systems across tools and partners

Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs

Strong understanding of modern MarTech, creative tools, automation, and AI-enabled platforms

Ability to influence without direct ownership

Clear communicator who can translate between executives, technologists, creatives, and vendors

Comfortable making decisions in ambiguous, multi-stakeholder environments with competing priorities

Calm executive presence; able to operate confidently at senior client and leadership levels

Annual Salary

$146,575.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final salary to be offered. Factors include, but are not limited to, the scope and responsibilities of the role, the candidate’s experience, education, and training, the work location, and market considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

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