Global Marketing Director, COPD

This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver a first‑class COPD launch. You bring a strategic mindset, cross‑cultural communication strength, and the ability to simplify complexity—amplifying brand strategy and shaping a high‑performance, patient‑focused culture across global and country teams.

Major Duties and Responsibilities

Brand Strategy and Launch Excellence: Lead development, socialization, refinement of global brand strategy, value proposition, positioning for COPD; translate strategy into clear priorities, success metrics, launch plans aligned with enterprise objectives.

Signature Initiatives: Design, pilot, scale initiatives to accelerate adoption and sustain growth.

Market and Regional Partnership: Build strong, trust‑based partnerships with T8 markets, global launch lead, and regional leads; drive alignment and readiness, ensuring local execution informed by insights and grounded in common guardrails.

Insights and Evidence: Integrate clinical, real‑world, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.

Go‑to‑Market and Omnichannel: Define segmentation, targeting, omnichannel strategy (including C360 and next‑best‑action frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.

AI and Digital Enablement: Embed AI‑powered capabilities responsibly across planning, content operations, analytics to enhance precision, speed, scalability while adhering to compliance standards.

Cross‑Functional Leadership: Serve as core member of Global Brand Team, lead Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, finance to de‑risk launch and accelerate performance.

Agency and Budget Management: Select, lead strategic agency partners; oversee budget planning, investment allocation, ROI optimization.

Performance Management: Establish KPIs, leading indicators; drive disciplined performance reviews and course‑correct quickly to deliver in‑year and long‑term objectives.

Requirements / Qualifications

Education: Bachelor’s degree required (business or scientific expertise preferred). Master’s degree desired.

Experience

Significant experience launching biologics and delivering end‑to‑end brand leadership in specialty care.

Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing & reimbursement, market research, competitive intelligence.

Proven track record engaging external stakeholders (KEEs, prescribers, payers) and converting insights into actionable strategies.

Preferred: Direct experience launching medicines in US, Japan, or China; respiratory or immunology experience a plus.

Special Skills / Abilities

Strong strategic thinking, decision‑making, problem‑solving; ability to simplify complexity and set clear choices.

Demonstrated ability to collaborate and lead across functions & geographies, effectively influencing without authority.

Bias for action; track record translating ideas into measurable outcomes.

Robust analytical, organizational, communication skills (written & verbal).

Comfortable operating amid ambiguity, managing multiple priorities in a fast‑paced, highly cross‑functional environment.

Proven ability to build, develop, inspire high‑performing teams and inclusive, patient‑centric culture.

Total Rewards
The annual base pay ranges from $231,988.80 to $347,983.20. Positions offer eligibility for short‑term incentive bonuses, equity‑based awards for salaried roles, commissions for sales roles. Benefits include qualified retirement plans, paid time off (vacation, holidays, leaves), health, dental, vision coverage per applicable plans.

AstraZeneca is an equal‑opportunity employer committed to diversity, inclusion and providing a workplace free from discrimination. We accommodate persons with disabilities. Accommodation available on request in all recruitment, assessment, and selection process stages. Request accommodations by emailing AZCHumanResources@astrazeneca.com.

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. We welcome and consider applications from all qualified candidates, regardless of protected characteristics. If you have a disability or special need requiring accommodation, please complete the corresponding section in the application form.

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