Vice President of Marketing

Requirements

10+ years of marketing leadership with deep, demonstrable expertise in social media. You are a social-first marketing leader, not a generalist who happens to oversee social

Demonstrated ability to build and scale social channels with cultural relevance and creative ambition

Experience growing consumer mobile, web, and/or enterprise‑SaaS products, with clear results on business metrics and revenue growth

Experience managing both qualitative and quantitative customer research

Strong management experience leading cross‑functional marketing teams; able to recruit, develop, and retain world‑class talent

High intellectual horsepower, equally comfortable with spreadsheets and great creative

Extreme empathy and curiosity for our artist and brand customers

Startup, do‑er mentality

(Desirable) Music, creator economy, or marketplace experience

(Desirable) International marketing experience

(Desirable) Experience working closely with an in‑house or external creative agency

What the job involves

Turn UnitedMasters’ social channels into a defining advantage for the company, not a support function

Lead a culturally fluent, fandom‑native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time

Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can’t cross

Build the team, operating model, and content engine to ship at the speed culture moves

Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers

Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors

Own the marketing budget across channels, hitting acquisition targets and brand‑building goals while meeting CAC and marketing efficiency benchmarks

Develop product positioning and messaging grounded in user research, market insights, and a deep understanding of the platform

Define and refine UnitedMasters’ brand: how we present ourselves to artists, brands, and the broader culture, and find the right mix of brand and growth investment for our stage

Lead paid media strategy across digital, offline, and emerging channels, leveraging Translation’s creative firepower as we scale

Own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments, fuels artist and brand growth, and reinforces our differentiation in the category

Partner with Brand Partnerships & Events to develop tentpole activations that showcase our artists, platform, and differentiation

Serve as a thruline across product, engineering, data science, design, music, sales, and Translation, unifying our narrative and building efficient cross‑functional processes

Define creative briefs and act as a key stakeholder in reviewing concepts and assets against our marketing objectives

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