Campaign Manager, Fire TV

Description
Join the team changing the future of entertainment. Fire TV is an industry‑leading media experience and one of the most innovative and fastest‑growing businesses in consumer devices, with over 50 million active customers. The Campaign Manager will own and develop measured, scalable, and breakthrough integrated communication strategies and campaigns that build awareness for Fire TV products. As a core member of the team, you will leverage key customer, business, creative, and media insights to craft integrated communications and plans with clear objectives, strategies, and deliverables.

You will collaborate and influence horizontal teams on the development of integrated campaigns, working closely with cross‑functional partners from ideation through execution. You will also work collaboratively with creative, media, engagement, PR, and onsite partners, in addition to business and global stakeholders. Leveraging market research and consumer insights will guide positioning and messaging recommendations and maintain brand consistency across multi‑channel communications.

Key Job Responsibilities

Ownership of strategy development and integrated communications briefs, with oversight across all aspects of the campaign process from strategy to ideation to execution to measurement.

Drive collaboration with a sizable team of cross‑functional partners, inclusive of business, onsite, project management, paid media, creative, PR, product, measurement, and beyond.

Oversee the execution of wide‑scope media campaigns through the creative allocation of media tactics and delivery of standard and custom creative in partnership with media and external partners.

Work in partnership with research & insights teams to design learning agendas and measurement for integrated communications plans.

Craft detailed documentation to lead communication plans and campaign reviews with senior leaders & stakeholders and global partners.

Apply key learnings to inform decision making through research & analysis, financial analysis & testing.

Understand constraints & challenges; lead with a creative solution mindset, finding ways in, breaking down barriers, and illuminating opportunities.

A Day in the Life
In this role, you will own and influence Fire TV marketing campaigns, working closely with cross‑functional partners from ideation through execution. You will collaborate with creative, media, engagement, PR, and onsite partners, in addition to business and global stakeholders.

About the Team
This team is fun, driven, and passionate about connecting customers to a world of entertainment through our best‑in‑class devices and services. The Fire TV Brand & Integrated Marketing team operates as a central unit and holds a high bar for leading brand strategy, product launches, and creative design.

Basic Qualifications

3+ years of marketing experience.

3+ years of defining and implementing process improvement initiatives using data and metrics.

Experience working cross‑functionally with tech and non‑tech teams.

Preferred Qualifications

Experience using integrated campaigns to solve brand/business challenges.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and options for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica – $120,500.00 – $163,000.00 USD annually
USA, WA, Seattle – $120,500.00 – $163,000.00 USD annually

Company – Amazon.com Services LLC
Job ID: A10450444

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