Client Marketing Manager

Regular

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

Serve as the primary Marketing contact to the business represented and work across Marketing to develop marketing plans and tactics that leverage marketing capabilities to achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

Set the team's direction and communicate individual and team priorities and develop talent.

Develop marketing strategies intended to achieve operational and financial results using all marketing channels including digital.

Lead highly complex and visible projects with notable risk and complexity while Managing deliverables for the team against expected results.

Identify and resolve technical, operational, risk management, business, and organizational challenges.

Make leadership decisions within established policies, procedures, and established objectives.

Monitor client needs and competitive market place, and provides ongoing marketing support that ensures the competitiveness of offered products and services.

Develop and manage budget and resource allocation.

Typically manage a team of professional-level contributors and/or large-scale programs. This role may be an individual contributor role that has strategic influence (complex long-term planning of business initiatives and outcomes) on a large part of Truist's organization, typically a LOB or a segment.

QUALIFICATIONS
Required Qualifications
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

Seven years of related experience or an equivalent combination of education and experience

Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process

Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services

Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals

Demonstrated budget management experience

Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the @context of business objectives and priorities

Sophisticated understanding of clients through interpretation and user research and analytics

Strong relationship building skills resulting in the ability to influence others to adopt a new perspective

Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

Strong presentation skills and communication skills

Preferred Qualifications

MBA or Master's degree in related field

Fifteen years of experience or an equivalent combination of education and work experience

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting – Constantly (More than 50% of the time)

Standing – Frequently (25% - 50% of the time)

Walking – Frequently (25% - 50% of the time)

Bending – Occasionally (Less than 25% of the time)

Lifting – Up to 25 lbs.

Visual / Audio / Speaking – Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding – Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability – Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel – Up to 25%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site (https://benefits.truist.com/)

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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