Marketing Manager

About the Role
The role drives customer acquisition, brand awareness, and demand‑generation programs across digital channels, translating complex technology solutions into high‑converting campaigns. The Marketing Manager will lead the strategy, execution, and optimization of multi‑channel campaigns, closely monitoring acquisition costs while collaborating with content and design teams to build cohesive brand experiences.

Key Responsibilities

Design and execute end‑to‑end demand generation campaigns across paid search, paid social (LinkedIn, Meta), SEO, and email marketing channels.

Analyze and report on campaign performance, tracking key metrics including CAC, LTV, CTR, conversion rates, and pipeline contribution.

Build and maintain the editorial content calendar, coordinating with external copywriters and internal design teams to deliver high‑performing assets.

Conduct continuous A/B testing on landing pages, ad creatives, and email sequences to optimize conversion funnels.

Manage the marketing automation stack (HubSpot, Marketo, Google Analytics 4) to build workflows, segment audiences, and score leads.

Oversee the marketing budget allocation across channels to maximize return on ad spend (ROAS) and report progress directly to leadership.

What We Are Looking For

4-7 years of experience in marketing roles within B2B SaaS or high‑growth B2C technology companies.

Proven track record of managing marketing budgets and running campaigns that directly impact revenue growth.

Deep technical proficiency with HubSpot or Marketo, Google Ads, LinkedIn Campaign Manager, Google Analytics 4, and Webflow.

Strong analytical skills with the ability to translate raw funnel data into actionable marketing strategies.

Excellent copywriting, proofreading, and visual QA skills to maintain high brand standards.

Bonus: Experience in product‑led growth (PLG) frameworks, basic SQL knowledge, or design experience using Figma and Adobe Creative Suite.

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